e-Business Readiness: A Customer-Focused Framework
暫譯: 電子商務準備度:以客戶為中心的框架
James Craig, Dawn Jutla
- 出版商: Addison Wesley
- 出版日期: 2000-12-21
- 定價: $1,400
- 售價: 5.0 折 $700
- 語言: 英文
- 頁數: 480
- 裝訂: Paperback
- ISBN: 0201710064
- ISBN-13: 9780201710069
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相關分類:
電子商務 E-commerce
立即出貨(限量) (庫存=2)
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商品描述
e-Business Readiness is the first complete guide to realistically evaluating your e-Business: discovering your strengths, identifying your shortcomings, planning to become far more competitive -- and transforming that plan into reality. e-Business Readiness presents a comprehensive e-Business framework that delivers competitive advantage by encouraging modularity, reusability, extensibility, feedback, and above all, a relentless focus on adding customer value. Recognizing that every e-Business is different, the authors show how to identify the key weaknesses you need to address first; perform realistic e-Business opportunity and threat assessments; identify and establish appropriate partnerships; and much more. The book's companion web site, www.ebizreadiness.com, will support the book by bringing together a powerful community of e-Business entrepreneurs. For every e-Business decision-maker and implementer, including IT executives and business professionals alike.
商品描述(中文翻譯)
《電子商務準備度》是第一本完整的指南,旨在現實地評估您的電子商務:發現您的優勢,識別您的不足,規劃以變得更具競爭力——並將該計劃轉化為現實。《電子商務準備度》提供了一個全面的電子商務框架,通過鼓勵模組化、可重用性、可擴展性、反饋,最重要的是,持續專注於增加客戶價值,來提供競爭優勢。作者認識到每個電子商務都是不同的,展示了如何識別您需要優先解決的關鍵弱點;進行現實的電子商務機會和威脅評估;識別並建立適當的夥伴關係;以及更多內容。本書的伴隨網站 www.ebizreadiness.com 將通過聚集一個強大的電子商務創業者社群來支持本書。適合每位電子商務決策者和實施者,包括IT高管和商業專業人士。
