CyberRegs: A Business Guide to Web Property, Privacy, and Patents
暫譯: CyberRegs：網路資產、隱私與專利的商業指南

Bill Zoellick

CyberRegs: A Business Guide to Web Property, Privacy, and Patents
  • 出版商: Addison Wesley
  • 出版日期: 2001-09-04
  • 定價: $1,400
  • 售價: 6.0 折 $840
  • 語言: 英文
  • 頁數: 336
  • 裝訂: Paperback
  • ISBN: 0201722305
  • ISBN-13: 9780201722307
  • 相關分類: 雲端運算

    • 立即出貨(限量) (庫存=1)

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商品描述

An up-to-the-minute executive's briefing on Internet law and regulation.

  • How the rapidly evolving law of the Internet is transforming the e-Business playing field.
  • Privacy, patents, and intellectual property: what the debates mean to you.
  • Critical information and insights you need to influence public policy!

New government regulation, legislation, and technology trends are dramatically changing the Web, making yesterday's assumptions obsolete -- often, disastrously so. In this thought-provoking book, leading Web consultant Bill Zoellick offers an up-to-minute executive briefing on the enormous paradigm shift that's under way -- giving businesspeople the critical information they need to understand its impact, and influence the debate. Yesterday's popular notion -- that the Web's freedom-loving nature will sweep away existing rules, business arrangements, and governments -- has proven to be a hopelessly poor foundation for planning, strategy, and investment. Will yesterday's wide-eyed anarchy be replaced by tomorrow's cynicism and control? Can a middle ground be found that will protect the Web's vitality and your business interests? This book focuses on four key areas of public policy and Web technology: patent, copyright, privacy policy, and electronic signatures. For each topic, Zoellick presents a brief history of the issues, litigation, and legislation, and applies the state-of-the-law to a current Web business. The result: a "big picture" view that helps businesspeople recognize the issues, understand their short-term and long-term interests -- and impact the outcome.

Table of Contents

Introduction.
Acknowledgments.

I. COPYRIGHT.

1. Creating and Resisting Change.

Brief Background.
Copyright and Policy.
Setting the Stage for Napster.
Infringement by Users?
Contributory Infringement?
Taking Care of Business in the Courts.
Controlling the Market.
An Alternative and a Threat to Control.
Does Anyone Have the Time?

Business Takes Care of Business.
Postscript.
Lessons from Napster.


2. Congress Asserts Control.

The Digital Millennium Copyright Act.
The DMCA in Action.
Scope: The Question of Commercially Significant Purpose.
Restriction of Access.

Consequences and Causes.
Making Problems Simple.
Making Problems Simple.
Keeping Up with Developments.


3. Control Put Into Practice.

Electronic Distribution as Threat and Opportunity.
Four Strategies.
Technical Protection Services.
Contracts and Licensing Agreements.
Licenses as a Way to Constrain a User's Rights.
Digital Distribution and New Laws Make Use of Licensing Easier.

Changing the Publishing and Distribution Model.
From Specific to General.
Changing the Business Model.
Convergence: Complete Control.
Technical Restriction.
Licensing: The Second Side of the Triangle.

Closing the Triangle: The DMCA.
A Complex Message for a Complex Problem.


4. Copyright Policy and Progress.

The Perspective from Mars.
Licensing.
Implications for Business.
Value Moves Downstream.
Business Focuses on Licenses, Not Sale of Copies.
Value Increases through Aggregation.

Practice and Policy.
Starting on the Wrong Foot.
Moving Forward.


5. Copyright: Further Reading.

II. Patents.

6. Subdividing the Internet Frontier.

The Power of Patents.
Why Have Patents at All?
Basic Rules.
Amazon's 1-Click Patent.
What's So Obvious?
Where's Alice?
Postscript.
What to Make of All This.


7. Patent Sprawl.

Some Recent Internet Patents.
Concerns Raised by These Patents.
High-Level Approach Rather Than Detailed Technology.
Application of Traditional, Offline Approaches to the Internet.
The “Obviousness” Problem.
Impediment to Innovation.
Not Necessary for Growth.
Intellectual Property Time Bombs for Internet Businesses.
Burdensome Expenses of Litigation

Making Sense of the Dispute.


8. What is Patentable?

Software.
Adding a Computer to a Known Process.
Software Patents at the Start of the Internet Boom.


9. Claiming More: Business Method Patents.

An Initial Setback.
Expanding the Scope of Patents.
The Impact of State Street.
Subject Matter and Breadth.
State Street in a Nutshell A Market with Patent Protection A Market with Patent Protection


10. Predicting the Impact of Internet Patents.

A Market without Patent Protection.
What If?
The Argument against Patenting.
The Argument for Patenting.

A Market with Patent Protection.
A Potential Deal with Microsoft.
The Deal Goes Sour.
The Patent Works.
Financial Outcome, Thanks to the Patent.

Pros and Cons: Patent Policy.


11. The Business of Inventing.

A Business Method Laboratory.
Inventing from Value and Extending Value.
Walker Digital's Big Idea.
Learning from Walker Digital's Practices


12. Congress and Patents.

Scope of the American Inventors Protection Act.
Congress Meets State Street.
A Limited, Adapted Response.
Looking Forward.


13. Maximizing Benefit, Minimizing Cost.

Who's Behind the Change?


14. Patents: Further Reading.

III. Electronic Signatures.

15. Matching the Legislation to the Problem.

What the Legislation Does.
What the Legislation Does Not Do.
What Is the Problem to Be Solved?
Unresolved Issues.

Summary of the E-SIGN Act Approach.


 

A Deeper Look Technical Background on Digital Signatures.

Notes.
16. The Impact of the Legislation.
Recognizing How Little We Understand.
17. Learning From the Electronic Signatures Act.
Recognizing How Little We Understand.
Restricting Government Action to What Is Necessary.
Accepting the Fact That Markets Need Time to Work.
The E-SIGN Act as Model.
18. Electronic Signatures: Further Reading.

IV. Privacy.

19. A Market for Privacy.
Putting a Price on Private Information.
The Value of Aggregation.
Developing a Framework for Privacy Policy.
20. The Right to Privacy.
The Right to Be Let Alone.
The Basis for Privacy Rights.
The Nature of the Privacy Right.
Conflict with Other Laws Adds to the Confusion.
Recent Developments: Telemarketing.
Summarizing the Nature of the Privacy Right.

The Law and Privacy.
21. Consumer Concerns.
The DoubleClick Story.
Consumers and Web Privacy.
Let's Make a Deal.
Cede Some Control.
Make It Easy.
Expand.

Broader Privacy Concerns.
The Tone of the Concerns.
Concern about Technology.

Creating Fertile Soil for Web Business.


 

A Deeper Look Technical Background on Cookies and Web Bugs.

Cookies
Web Bugs.
More Information.


 

A Deeper Look Technical Background on the Platform for Privacy Preferences Project.

What Is in a P3P Privacy Policy Statement?
User Agents and Services.
What Bothers Privacy Activists.
Encoding the Industry View of Privacy.
Making Data Collection Easier.
Distracting from Creation of Meaningful Privacy Regulations.

P3P in the Business Context.
Is P3P a Good Thing?
22. The Privacy Debate in Congress. 
Coverage.
Consent.
Access.
State Laws.
Enforcement.
Safe Harbor.
Notice of Change.
Assembling the Pieces.
23. A Privacy Framework.
Privacy as a Right.
Monetizing Privacy.
The Fallacy of the Powerless Customer.
My View.
24. Privacy: Further Reading.
Printed Resources.
Web Sites.
Epilogue.

商品描述(中文翻譯)

最新的網路法律與規範高層簡報。
- 網路法律的快速演變如何改變電子商務的競爭環境。
- 隱私、專利與智慧財產權：這些辯論對你的意義。
- 影響公共政策所需的關鍵資訊與見解！

新的政府規範、立法與技術趨勢正在劇烈改變網路，使得過去的假設變得過時——往往是災難性的。在這本引人深思的書中，知名網路顧問比爾·佐利克（Bill Zoellick）提供了有關正在進行的巨大範式轉變的最新高層簡報——為商業人士提供他們理解其影響並影響辯論所需的關鍵資訊。過去流行的觀念——網路的自由本質將會掃除現有的規則、商業安排和政府——已被證明是計劃、策略和投資的無望基礎。過去的天真無邪的無政府狀態是否會被明天的冷漠與控制所取代？是否能找到一個中間地帶，既能保護網路的活力又能保護你的商業利益？這本書專注於公共政策與網路技術的四個關鍵領域：專利、著作權、隱私政策和電子簽名。對於每個主題，佐利克提供了問題、訴訟和立法的簡要歷史，並將現行法律應用於當前的網路商業。結果：一個「大局」的視角，幫助商業人士識別問題，理解他們的短期和長期利益——並影響結果。

目錄
引言。
致謝。

I. 著作權。
1. 創造與抵抗變革。
簡要背景。著作權與政策。為Napster鋪路。用戶的侵權？共同侵權？在法庭上處理商業。控制市場。一個替代方案與控制的威脅。有人有時間嗎？

商業處理商業。後記。從Napster學到的教訓。

2. 國會主張控制。
數位千年著作權法。DMCA的實施。範圍：商業上重要目的的問題。限制訪問。後果與原因。簡化問題。跟上發展。

3. 控制付諸實踐。
電子分發作為威脅與機會。四種策略。技術保護服務。合同與授權協議。授權作為限制用戶權利的方式。數位分發與新法律使得使用授權變得更容易。改變出版與分發模式。從具體到一般。改變商業模式。融合：完全控制。技術限制。授權：三角形的第二面。關閉三角形：DMCA。對複雜問題的複雜訊息。

4. 著作權政策與進展。
來自火星的視角。授權。對商業的影響。價值向下游移動。商業專注於授權，而非複製品的銷售。通過聚合增加價值。實踐與政策。從錯誤的起點開始。向前推進。

5. 著作權：進一步閱讀。

II. 專利。
6. 劃分網路邊界。
專利的力量。為什麼要有專利？基本規則。亞馬遜的1-Click專利。什麼是如此明顯？愛麗絲在哪裡？後記。如何看待這一切。

7. 專利擴張。
一些最近的網路專利。這些專利引發的擔憂。高層次的方法而非詳細技術。將傳統的離線方法應用於網路。「顯而易見」的問題。對創新的障礙。對增長並非必要。對網路商業的智慧財產權定時炸彈。訴訟的沉重開支。理解爭議。

8. 什麼是可專利的？
軟體。將計算機添加到已知過程中。網路繁榮初期的軟體專利。

9. 要求更多：商業方法專利。
初步挫折。擴大專利的範圍。State Street的影響。主題與範圍。State Street的簡述：一個有專利保護的市場。

10. 預測網路專利的影響。
沒有專利保護的市場。假如？反對專利的論點。支持專利的論點。有專利保護的市場。與微軟的潛在交易。交易失敗。專利的作用。感謝專利的財務結果。專利政策的利弊。

11. 發明的商業。
商業方法實驗室。從價值中發明並延伸價值。Walker Digital的重大想法。從Walker Digital的實踐中學習。

12. 國會與專利。
美國發明者保護法的範圍。國會與State Street的會面。有限的、適應性的回應。展望未來。

13. 最大化利益，最小化成本。
誰在改變背後？

14. 專利：進一步閱讀。

III. 電子簽名。
15. 將立法與問題相匹配。
立法的作用。立法不做的事情。要解決的問題是什麼？未解決的問題。E-SIGN法案方法的總結。

深入了解數位簽名的技術背景。
註解。立法的影響。認識到我們了解的少。從電子簽名法中學習。認識到我們了解的少。限制政府行動在必要範圍內。接受市場需要時間運作的事實。E-SIGN法案作為模型。電子簽名：進一步閱讀。

IV. 隱私。
19. 隱私市場。為私人資訊定價。聚合的價值。發展隱私政策的框架。隱私權。被獨處的權利。隱私權的基礎。隱私權的性質。與其他法律的衝突增加了混淆。最近的發展：電話行銷。總結隱私權的性質。法律與隱私。消費者關注。DoubleClick的故事。消費者與網路隱私。讓我們達成協議。放棄一些控制。簡化。擴展。更廣泛的隱私關注。關注的語氣。對技術的擔憂。為網路商業創造肥沃的土壤。

深入了解Cookies和Web Bugs的技術背景。
Cookies。Web Bugs。更多資訊。

深入了解隱私偏好平台項目的技術背景。
P3P隱私政策聲明中包含什麼？用戶代理和服務。隱私活動家所擔心的問題。編碼行業對隱私的看法。使數據收集變得更容易。分散注意力，無法創造有意義的隱私法規。

P3P在商業背景中的應用。P3P是一件好事嗎？國會中的隱私辯論。覆蓋範圍。同意。訪問。州法律。執法。安全港。變更通知。組合各部分。隱私框架。隱私作為一項權利。隱私的貨幣化。無力顧客的謬誤。我的觀點。隱私：進一步閱讀。印刷資源。網站。後記。

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