Enterprise Content Services: Connecting Information and Profitability

The biggest misconception in technology management and delivery is that the technology creates the solution. In fact, the business strategy and approach create the solution and the technology is a tool to make that strategy come to life. This book addresses and provides a framework for overcoming this roadblock and will help companies maximize the return on their investments in information and content management."
--Ron Markezich, General Manager, General Manager Finance and Administration IT, Microsoft Corporation

In many ways, content management is the Achilles heel of the IT practitioner. Organizations have spent billions on technology, but have neglected the necessary strategy for identifying, organizing, and accessing needed information. The result is not only disappointing returns on these investments, but a step backward. This step backward is "infosmog"--a haze of valuable information that cannot be used for effective action or informed decisions because it is disorganized or inaccessible. To avoid infosmog, businesses need to consider information management practices and policies as carefully as they consider their investment in technology.

Written for executives, managers, and information technology professionals, Enterprise Content Services will help you identify the most important content driving your business, improve its accuracy, and make it more usable for all of your audiences. This book will teach you how to bring together your organization's people, processes, and technologies for effective content management. In addition, you will learn about the specific tools, techniques, strategies, and approaches for the implementation of an effective content services program.

This book includes a useful guide for content managers. Focusing on vendors and products, it describes key features, strengths, and drawbacks of relevant companies, terms, and technologies. Real case studies illustrate the value of comprehensive content services and techniques for successful implementation. You will also learn practical advice on important topics such as:

• Developing a knowledge storyboard--a step-by-step guide
• Taking a content inventory by identifying documents, their owners, and their lifecycles
• Creating an Enterprise content catalog with document metadata, subject language, and security
• Measuring ROI for content services
• Assembling and managing the content services team
• Using portal technology for sharing and manipulating knowledge

Table of Contents

Foreword.
Preface.
Acknowledgments.

I. WHY CONTENT SERVICES?

1. Content Services and Business Performance.
2. The Infosmog Challenge.

II. IMPLEMENTING CONTENT SERVICES.

3. Ground Rules for Managing Enterprise Content.
4. The Knowledge Storyboard.
5. The Content Inventory.
6. The Enterprise Content Catalog.
7. Building the Content Services Team.
8. The Space of Flows.

Appendix: Content Services Vendors.
Glossary.
Works Cited and Further Readings.
About the Authors.
Index

在科技管理和交付方面最大的誤解是認為科技創造解決方案。事實上，商業策略和方法創造解決方案，而科技只是實現這一策略的工具。本書解決了這個障礙並提供了一個框架，幫助企業最大化其在信息和內容管理方面的投資回報。-羅恩·馬克西奇（Ron Markezich），微軟公司財務和行政IT總經理

在很多方面，內容管理是IT從業者的致命弱點。組織已經花費數十億美元在技術上，但卻忽視了識別、組織和訪問所需信息的必要策略。結果不僅是對這些投資的回報令人失望，而且是一個倒退。這個倒退就是“信息煙霧”-一片無法用於有效行動或明智決策的寶貴信息迷霧，因為它是雜亂無章或無法訪問的。為了避免信息煙霧，企業需要像仔細考慮技術投資一樣仔細考慮信息管理實踐和政策。

《企業內容服務》這本書是為高管、經理和信息技術專業人士而寫的，它將幫助您識別推動您業務的最重要的內容，提高其準確性，並使其對所有受眾更易用。本書將教您如何將組織的人員、流程和技術有效地結合起來進行內容管理。此外，您還將了解到實施有效內容服務計劃的具體工具、技術、策略和方法。

本書還包括一個對內容管理者有用的指南。它關注供應商和產品，描述了相關公司、術語和技術的主要特點、優勢和缺點。真實案例研究展示了全面內容服務和成功實施技術的價值。您還將獲得有關重要主題的實用建議，例如：

- 制定知識故事板-一個逐步指南
- 通過識別文件、所有者和生命周期來進行內容清單
- 創建具有文檔元數據、主題語言和安全性的企業內容目錄
- 測量內容服務的投資回報率
- 組建和管理內容服務團隊
- 使用門戶技術共享和操作知識

目錄：

- 前言
- 前言
- 致謝
- 第一部分：為什麼需要內容服務？
- 第1章：內容服務和業務績效
- 第2章：信息煙霧挑戰

- 第二部分：實施內容服務
- 第3章：管理企業內容的基本原則
- 第4章：知識故事板
- 第5章：內容清單
- 第6章：企業內容目錄
- 第7章：構建內容服務團隊
- 第8章：流動空間

- 附錄：內容服務供應商
- 附錄：詞彙表
- 附錄：引用文獻和進一步閱讀
- 關於作者
- 索引