The Idea Writers: Copywriting in a New Media and Marketing Era
Iezzi, T., N/A, N.
- 出版商: Springer
- 出版日期: 2010-12-14
- 售價: $1,810
- 貴賓價: 9.8 折 $1,773
- 語言: 英文
- 頁數: 213
- 裝訂: Quality Paper - also called trade paper
- ISBN: 0230613888
- ISBN-13: 9780230613881
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相關分類:
行銷/網路行銷 Marketing
海外代購書籍(需單獨結帳)
商品描述
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
作者簡介
TERESSA IEZZI editor of AdAge's Creativity Magazine and a regular columnist in AdAge, she's made regular appearances on ABC, CNN and BBC America and more generally in the national press as an expert on advertising and popular culture.
