Beyond Powerful Radio, 2/e : A Communicator's Guide to the Internet Age (Paperback)

Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copyrighting, sales, commercials, promotions, production, research, fundraising, and more.

Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience.

 Never be boring!  Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers.

A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism

• Identify and develop strong personalities - Are you a generator or reactor?
• How to do a radio show and to create exciting content; to write and present compelling news
• What to do in case of emergency
• Work effectively across multiple platforms
• Show prep and aircheck techniques
• Strengthen interviews
• Learn powerful storytelling techniques

《超越強大的廣播》是一本完整指南，教你如何成為一位在廣播或網路上具有影響力的傳播者！這本實用的烹飪書適合想要學習廣播技巧並提升自己的廣播人員。書中充滿了簡單易讀的內容，包含了從如何製作和主持節目，到新聞收集、調查報導和突發事件報導，以及商業廣告文案的撰寫和傳遞，以及空中時間的銷售等技巧。《超越強大的廣播》還收錄了來自100多位頂尖廣播領域專家的貢獻，提供了建立原創節目的技巧、建議和教訓，適用於新聞、節目製作、脫口秀、製作人、公民新聞、版權、銷售、商業廣告、宣傳、製作、研究、籌款等領域。

此外，書中還提供了組建一支成功團隊的技巧，發展、建立和推廣品牌的方法，如何在廣播行業中找到下一份工作，有效推廣產品，增加銷售額，撰寫和製作商業廣告，以及如何與創意疲憊和高自我價值的人才相處，以及如何研究和擴大你的受眾。

永遠不要讓自己變得無聊！通過強大的個性、故事講述和專注於任何形式的廣播，獲得、保持和擴大受眾。傳統的廣播技巧適用於當今各種形式的音頻廣播，包括網路廣播和播客。儘管技術和傳輸系統在變化，但唯一不變的是內容！聽眾、觀眾和網民希望得到娛樂、資訊、啟發、說服和與強大的個性和故事講述者建立聯繫。

此書還提供了完整的教學手冊，包括廣播教師的完整課程計劃，包括音頻製作、廣播節目、管理和廣播新聞。

以下是書中的一些內容：
- 辨識和培養強大的個性 - 你是創造者還是反應者？
- 如何製作廣播節目和創造精彩內容；撰寫和呈現引人入勝的新聞
- 突發事件時應該怎麼做
- 在多個平台上有效工作
- 節目準備和節目回顧技巧
- 加強訪談技巧
- 學習強大的故事講述技巧