Writing for Visual Media, 2/e (Paperback) (視覺媒體寫作(第二版))
Anthony Friedmann
- 出版商: Focal Press
- 出版日期: 2006-05-19
- 定價: $1,200
- 售價: 5.0 折 $600
- 語言: 英文
- 頁數: 392
- 裝訂: Paperback
- ISBN: 024080726X
- ISBN-13: 9780240807263
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商品描述
Description
This book looks at the fundamental problems a writer faces as a beginner learning to create content for media that is to be seen rather than read. It takes you from basic concepts to a first level of practice through explicit methods that train you to consistently identify a communications problem, think it through, and find a resolution before beginning to write. Through successive exercises, Writing for Visual Media helps you acquire the basic skills and confidence you need to write effective films, corporate and training videos, documentaries, ads, PSAs, TV series, and other types of visual narrative. A new chapter looks at adaptation as a specific script writing problem. Writing for Visual Media also lays a foundation for understanding interactive media and writing for non-linear content with new chapters that cover writing for the web, interactive corporate communication, instructional media, and video games. This book will make you aware of current electronic writing tools and scriptwriting software through a companion DVD, which offers links to demos and enriches the content of the printed book with video, audio, and sample scripts. Scripts are linked to video clips that are the produced result of the words on a script page. The DVD demonstrates the visual language of scriptwriting (shots, basic camera movement, transitions, etc.) discussed in the book by means of an interactive, illustrated glossary (video and stills) of terms and concepts.
Table of Contents
Part I: Defining the Problem 1. Describing One Medium Through Another 2. Describing Sight and Sound 3. The Stages of Script Development 4. A Seven-Step Method for Developing a Creative Concept
Part II: Solving Communication Problems with Visual Media 5. Ads, PSA's, and Billboards 6. Corporate Communications 7. Training, Instructional, and Educational Video 8. Documentaries and Non-fictional Narratives
Part III: Entertaining with Visual Media 9. Dramatic Structure and Form 10. Writing Techniques for Long-Form Scripts 11. Adaptation (NEW CHAPTER) 12. Television Series, Sitcoms, and Soaps
Part IV: Writing for Non-Linear and Interactive Media 13. Writing and Interactive Design 14. Writing for Interactive Communications (NEW CHAPTER) 15. Writing for Interactive Entertainment (NEW CHAPTER)
Part V: Anticipating Professional Issues 16. You Can Get Paid to Do This
Appendix: Script Formats Glossary of Terms Bibliography Index
商品描述(中文翻譯)
描述
這本書探討了作為初學者學習為媒體創作內容的作家所面臨的基本問題,這些內容是要被觀看而不是閱讀的。它從基本概念出發,通過明確的方法引導您進行實踐,培養您在開始寫作之前能夠始終確定溝通問題、思考並找到解決方案的能力。通過連續的練習,本書幫助您獲得撰寫有效電影、企業和培訓視頻、紀錄片、廣告、公益廣告、電視劇集和其他類型視覺敘事所需的基本技能和信心。新的章節探討了改編作為一個特定的劇本寫作問題。《視覺媒體寫作》還為理解互動媒體和撰寫非線性內容奠定了基礎,新的章節涵蓋了為網絡撰寫、互動企業溝通、教學媒體和視頻遊戲。本書將通過附帶的DVD讓您了解當前的電子寫作工具和劇本編寫軟件,該DVD提供了演示的鏈接,並通過視頻、音頻和示例劇本豐富了印刷書的內容。劇本與視頻片段相關聯,這些片段是劇本頁面上的文字所產生的結果。DVD通過互動的圖解詞彙表(視頻和靜態圖片)展示了書中討論的劇本寫作的視覺語言(鏡頭、基本攝影運動、轉場等)。
目錄
第一部分:定義問題
1. 通過另一種媒體描述一種媒體
2. 描述視覺和聲音
3. 劇本發展的階段
4. 開發創意概念的七步方法
第二部分:用視覺媒體解決溝通問題
5. 廣告、公益廣告和廣告牌
6. 企業溝通
7. 培訓、教學和教育視頻
8. 紀錄片和非虛構敘事
第三部分:用視覺媒體娛樂
9. 戲劇結構和形式
10. 長篇劇本的寫作技巧
11. 改編(新章節)
12. 電視劇集、情景喜劇和肥皂劇
第四部分:為非線性和互動媒體寫作
13. 寫作和互動設計
14. 撰寫互動溝通(新章節)
15. 撰寫互動娛樂(新章節)
第五部分:預見專業問題
16. 您可以得到報酬
附錄:劇本格式
詞彙表
參考書目
索引