Descriptive Metadata for Television: An End-to-End Introduction

 Description： 

Descriptive Metadata for Television is a comprehensive introduction for television professionals that need to understand metadata's purpose and technology. This easy-to-read book translates obscure technical to hands-on language understandable by real people.

1: What Is Metadata?
- So, What Is ?Metadata?? - What Metadata Is Not: Myths and Facts - Perceptions of Metadata - Relationships with Current and Future Broadcast Technologies - The Perceived Relationship with the Data Handling (Information) Technologies - The Very Real Relationship with Information Science - Data Structures, Rules, and Values - Metadata as the Key to Knowledge Management during the Production Processes - Knowing What You?ve Got and Everything about It - Libraries as a Resource and Gold Mine - Where Is the Metadata? - Metadata Synchronization

2: Types of Metadata
- The ?Purpose? of Metadata - Metadata in the Workflow

3: Metadata Schemes, Structures, and Encoding
- Metadata Schemes and Structures - Object Records and Item Records (Complex Objects) - Metadata Structure Standards - Metadata Rules Standards - Metadata Value Standards - Maintenance of Metadata - Encoding of Metadata

4: The Impact of Technology Change on People and Metadata Processes
- How Is Metadata Captured and Stored? - Who Owns the Metadata? - Practicalities and Opportunities of Desktop Production in the New Workflows - Where Can Metadata Leak Away? - Authenticity in Metadata - Mapping Metadata to Different Systems

5: Identifiers and Identification
- Registered Identifiers - Unregistered Identifiers - Identifiers with Production to Consumer Relevance

6: Metadata for the Consumer
- Online: Yes or No? - Metadata as the Connector between Broadcast Content and Internet Content - Metadata and Consumer Needs - Stages of the Production and Transmission Process Chains to the Consumer - Metadata Elements - Metadata for Locating the ?Stuff? - Metadata in Marketing - Other Useful Metadata

7: Metadata in Public Collections
- Donations by Broadcasters - Donations by Individuals and Production Companies - Programs Recorded Off-Air - Metadata Added by the Public Archive - Getting Metadata out to the Public

描述：《電視描述性元數據》是一本針對電視專業人士的全面介紹，旨在幫助他們理解元數據的目的和技術。這本易於閱讀的書籍將晦澀的技術轉化為實用的語言，讓普通人也能理解。

目錄：
1. 什麼是元數據？
- 元數據是什麼？- 元數據的真相和誤解- 元數據的認知- 與現有和未來的廣播技術的關係- 與數據處理（信息）技術的關係- 與信息科學的密切關係- 數據結構、規則和值- 元數據在製作過程中的知識管理關鍵- 了解你所擁有的一切- 圖書館作為資源和寶藏- 元數據在哪裡？- 元數據同步

2. 元數據的類型
- 元數據的“目的”- 工作流程中的元數據

3. 元數據方案、結構和編碼
- 元數據方案和結構- 對象記錄和項目記錄（複雜對象）- 元數據結構標準- 元數據規則標準- 元數據值標準- 元數據的維護- 元數據的編碼

4. 技術變革對人和元數據流程的影響
- 如何捕獲和存儲元數據？- 誰擁有元數據？- 新工作流程中桌面製作的實際性和機會- 元數據可能泄漏的地方- 元數據的真實性- 將元數據映射到不同系統

5. 識別符和識別
- 註冊識別符- 未註冊識別符- 與製作到消費者的相關性的識別符

6. 用於消費者的元數據
- 在線：是還是不是？- 元數據作為廣播內容和互聯網內容之間的連接器- 元數據和消費者需求- 生產和傳輸過程中鏈接到消費者的元數據階段- 元數據元素- 用於定位“東西”的元數據- 市場營銷中的元數據- 其他有用的元數據

7. 公共收藏中的元數據
- 廣播公司的捐贈- 個人和製作公司的捐贈- 電視節目的錄製- 公共檔案館添加的元數據- 將元數據提供給公眾