Record Label Marketing

Description

Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry.

Record Label Marketing...

Builds your knowledge base by introducing the basics of the marketing mix, market segmentation and consumer behavior

Gives you the tools necessary to understand and use SoundScan data, and to successfully manage the budget of a recorded music project

Presents vital information on label publicity, advertising, retail distribution and marketing research

Introduces you to industry resources like NARM, RIAA, and the IFPI

Offers essential marketing strategies including grassroots promotion and Internet/new media, as well as highlighting international marketing opportunities

Reveals how successful labels use video production, promotional touring and special products to build revenue

Looks to the future of the music business-how online developments, technological diffusion, and convergence and new markets are continually reshaping the industry

This guide is accompanied by a website, www.recordlabelmarketing.com, which offers interactive assignments to strengthen your knowledge as well as updates on the latest news, industry figures and developments.

Table Of Contents

Market, concepts and Definition; Markets, Market Segmentation and Consumer Behavior; The US Industry Numbers; Record Label Operations; The Profit and Loss Statement; SoundScan and the Music Business; How Radio Works; Charts, Airplay and Promotion; Publicity of Recorded Music; Advertising in the recorded Industry; Distribution; The Music Retail Environment; Grassroots Marketing; Internet Marketing; Music Videos; The International Recording Industry; Tour Support and Promotional Touring; Special Products and Special Markets; Marketing Research; The Recording Industry of the Future; The Market Plan; Example Marketing Plan

描述

《唱片公司行銷》提供了關於企業行銷流程的清晰而深入的資訊，結合行銷理論與實際應用於行銷戰室的「如何」。這本在業界具有定義性的書籍通過圖表、表格、圖形和詞彙表進行了清晰的說明。《唱片公司行銷》是當前和有抱負的專業人士和學生的必讀之書，同時也提供了音樂行業的寶貴概述。

《唱片公司行銷》...

通過介紹行銷組合的基礎知識、市場細分和消費者行為，擴大您的知識基礎

提供了理解和使用SoundScan數據以及成功管理錄音音樂項目預算所需的工具

介紹了有關唱片公司公關、廣告、零售分銷和行銷研究的重要信息

向您介紹了NARM、RIAA和IFPI等行業資源

提供了包括基層推廣和互聯網/新媒體在內的基本行銷策略，並突出了國際行銷機會

揭示了成功的唱片公司如何利用視頻製作、宣傳巡演和特殊產品來增加收入

展望了音樂業的未來-網絡發展、技術擴散、融合和新市場如何不斷重塑這個行業

本指南附帶一個網站www.recordlabelmarketing.com，該網站提供互動作業以加強您的知識，以及最新新聞、行業數據和發展的更新。

目錄

市場、概念和定義；市場、市場細分和消費者行為；美國行業數據；唱片公司運營；利潤和損益表；SoundScan和音樂業務；廣播的運作方式；排行榜、播放和宣傳；錄音音樂的公關；唱片行業的廣告；分銷；音樂零售環境；基層行銷；互聯網行銷；音樂視頻；國際錄音行業；巡演支持和宣傳巡演；特殊產品和特殊市場；行銷研究；未來的錄音行業；市場計劃；示例行銷計劃