Television Disrupted: The Transition from Network to Networked TV (Paperback)

Shelly Palmer

  • 出版商: Focal Press
  • 出版日期: 2006-04-14
  • 定價: $980
  • 售價: 1.0$99
  • 語言: 英文
  • 頁數: 248
  • 裝訂: Paperback
  • ISBN: 0240808649
  • ISBN-13: 9780240808642

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Description

What's happening to the business of television? Television Disrupted: The Transition from Network to Networked Television ower you to make informed business, career and investment choices by giving insights into the technologies, business rules and legal issues that are shaping the future. You'll learn about: Time-shifted and on-demand viewing, mobile video, file sharing, interactive and advanced media, advertising, copyright laws, paradigm shifts, parlor tricks and much, much more.

 

Table of Contents

1: The Businesses of Television 2: Disrupting Television Using Existing Network Technologies 3: Internet 4: Existing Wireless Networks 5: Emerging Networks 6: Content, Storytellers, Gatekeepers and Related Skills 7: Networked Value Propositions 8: Media Consumption 9: Digital Rights Management and Copyright Laws 10: The Evolution of Advertising and Audience Measurement 11: Emerging Advertising Technologies 12: Television Disrupted