Television Disrupted: The Transition from Network to Networked TV (Paperback)
暫譯: 電視的顛覆：從傳統網絡到網絡電視的轉型 (平裝本)
Shelly Palmer
- 出版商: Focal Press
- 出版日期: 2006-04-14
- 定價: $980
- 售價: 3.1 折 $299
- 語言: 英文
- 頁數: 248
- 裝訂: Paperback
- ISBN: 0240808649
- ISBN-13: 9780240808642
-
相關分類:
電子商務 E-commerce
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商品描述
Description
What's happening to the business of television? Television Disrupted: The Transition from Network to Networked Television ower you to make informed business, career and investment choices by giving insights into the technologies, business rules and legal issues that are shaping the future. You'll learn about: Time-shifted and on-demand viewing, mobile video, file sharing, interactive and advanced media, advertising, copyright laws, paradigm shifts, parlor tricks and much, much more.
Table of Contents
1: The Businesses of Television 2: Disrupting Television Using Existing Network Technologies 3: Internet 4: Existing Wireless Networks 5: Emerging Networks 6: Content, Storytellers, Gatekeepers and Related Skills 7: Networked Value Propositions 8: Media Consumption 9: Digital Rights Management and Copyright Laws 10: The Evolution of Advertising and Audience Measurement 11: Emerging Advertising Technologies 12: Television Disrupted
商品描述(中文翻譯)
**描述**
電視業務發生了什麼變化？《電視的顛覆：從網絡到網絡電視的轉型》將幫助您通過提供對塑造未來的技術、商業規則和法律問題的見解，來做出明智的商業、職業和投資選擇。您將學到：時間移動和按需觀看、移動視頻、文件共享、互動和先進媒體、廣告、版權法、範式轉變、把戲等等。
**目錄**
1: 電視的商業
2: 利用現有網絡技術顛覆電視
3: 互聯網
4: 現有無線網絡
5: 新興網絡
6: 內容、講故事者、守門人及相關技能
7: 網絡價值主張
8: 媒體消費
9: 數字版權管理和版權法
10: 廣告和觀眾測量的演變
11: 新興廣告技術
12: 電視的顛覆
