The Radio Station, 8/e: Broadcast, Satellite and Internet (Paperback)

The Radio Station is considered the standard work on radio media. It remains a concise and candid guide to the internal workings of radio stations and the radio industry in all of its various forms. Not only will you begin understand how each job at a radio station is best performed, you will learn how it meshes with those of the rest of the radio station staff. If you are uncertain of your career goals, this book provides a solid foundation in who does what, when, and why.

The Radio Station details all departments within a radio station--be it a terrestrial, satellite, or Internet operation-from the inside-out, covering technology to operations, and sales to syndication. It also offers an overview of how government regulations affect radio stations today and how radio stations have adapted to new communications technologies. Drawing on the insights and observations of those who make their daily living by working in the industry, this edition continues its tradition of presenting the real-world perspective of where radio comes from, and where it is heading.

The Eighth Edition of this classic text includes expanded sections on digital, satellite, and Internet radio; integration of new technologies; new and evolving formats; the uses and applications of podcasts and blogs; mobile multimedia devices; programming for the new radio formats; new contributions by key industry executives; digital studios; station clustering and consolidation; industry economics and statistics; and updated rules and regulations. The new companion website features the interviews and essays with industry professionals, an image bank, additional suggested reading, and a listing of helpful links to industry websites.

This edition is loaded with new illustrations, feature boxes and quotes from industry pros, bringing it all together for the reader.

Please visit the companion website (http://www.taylorandfrancis.com/cw/keith-9780240811864/) and click on the Resources tab at the top for helpful links and extra content.

《廣播電台》被認為是關於廣播媒體的標準作品。它仍然是一本簡明扼要且坦率的指南，介紹了廣播電台及其各種形式的內部運作。這本書不僅讓你了解如何最好地完成廣播電台的每一個工作，還會讓你了解它如何與其他廣播電台員工的工作相互配合。如果你對自己的職業目標不確定，這本書提供了一個堅實的基礎，讓你了解誰在何時以及為什麼做什麼。

《廣播電台》詳細介紹了廣播電台的所有部門，包括地面、衛星或互聯網運營，從內部到外部，涵蓋了技術、運營、銷售和聯播等方面。它還概述了政府法規如何影響現今的廣播電台，以及廣播電台如何適應新的通信技術。本書借鑒了那些在這個行業中工作的人的見解和觀察，延續了以真實世界的角度來看待廣播的傳統，並展望了它的未來。

這本經典教材的第八版包括了對數字、衛星和互聯網廣播的擴展部分；新技術的整合；新興格式的使用和應用；播客和博客的用途和應用；移動多媒體設備；新廣播格式的節目編排；行業重要人物的新貢獻；數字工作室；電台集群和整合；行業經濟和統計數據；以及更新的規則和法規。新的配套網站提供了與行業專業人士的訪談和文章、圖片庫、額外的建議閱讀和行業網站的有用鏈接列表。

這一版充滿了新的插圖、特色框和行業專家的引用，為讀者提供了全面的資訊。

請訪問配套網站（http://www.taylorandfrancis.com/cw/keith-9780240811864/），並點擊頂部的資源標籤以獲取有用的鏈接和額外內容。