Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing (Paperback)

Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail. Return on Engagement also gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. Arranged into four sections-Strategy, On-Site, Off-Site, and The Return-the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results. Return on Engagement includes:

* Detailed real-world examples of individuals and organizations that have implemented these techniques and reaped the benefits * Hands-on tutorials with screen grabs that cover how to use the digital marketing tools outlined in the book * Companion Web site (www.returnonengagement.net) offers code snippets, links, resources, RSS feeds, profiles, community interaction, a free bonus chapter, and more

透過個人互動和引人入勝的數位內容，實現您所追求的參與回報。本書提供整合策略，用於提升和維護線上關係。您將學習到網頁優化、基於可信度的設計、關鍵字定位、病毒式視頻、通過RSS訂閱傳播內容等具體技巧。同時，本書也詳細介紹了內容管理系統、博客軟體、分析工具、瀏覽器擴展和API等重要工具。《參與回報》還提供了這些工具和技術的背景描述，回答了如何、何時、何地以及最重要的為什麼應該實施它們的問題。本書分為四個部分：策略、網站內部、網站外部和回報，是將這些方法整合到您的業務和營銷流程中以獲得具體成果的全面資源。《參與回報》包括以下內容：

- 有關已實施這些技術並獲得好處的個人和組織的詳細實例
- 透過屏幕截圖進行的實用教程，介紹了本書中概述的數位營銷工具的使用方法
- 附帶網站（www.returnonengagement.net），提供程式碼片段、鏈接、資源、RSS訂閱、個人資料、社區互動、免費額外章節等內容。