Virtual Economies: Design and Analysis (Hardcover)

Vili Lehdonvirta, Edward Castronova

  • 出版商: MIT
  • 出版日期: 2014-05-09
  • 售價: $1,650
  • 貴賓價: 9.8$1,617
  • 語言: 英文
  • 頁數: 306
  • 裝訂: Hardcover
  • ISBN: 0262027259
  • ISBN-13: 9780262027250
  • 相關分類: 經濟學 EconomyFintech遊戲設計 Game-design
  • 立即出貨(限量) (庫存=3)

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商品描述

In the twenty-first-century digital world, virtual goods are sold for real money. Digital game players happily pay for avatars, power-ups, and other game items. But behind every virtual sale, there is a virtual economy, simple or complex. In this book, Vili Lehdonvirta and Edward Castronova introduce the basic concepts of economics into the game developer's and game designer's toolkits. Lehdonvirta and Castronova explain how the fundamentals of economics -- markets, institutions, and money -- can be used to create or analyze economies based on artificially scarce virtual goods. They focus on virtual economies in digital games, but also touch on serious digital currencies such as Bitcoin as well as virtual economies that emerge in social media around points, likes, and followers. The theoretical emphasis is on elementary microeconomic theory, with some discussion of behavioral economics, macroeconomics, sociology of consumption, and other social science theories relevant to economic behavior.

Topics include the rational choice model of economic decision making; information goods versus virtual goods; supply, demand, and market equilibrium; monopoly power; setting prices; and externalities. The book will enable developers and designers to create and maintain successful virtual economies, introduce social scientists and policy makers to the power of virtual economies, and provide a useful guide to economic fundamentals for students in other disciplines.

商品描述(中文翻譯)

在21世紀的數位世界中,虛擬商品以真實貨幣出售。數位遊戲玩家樂意為角色、強化道具和其他遊戲物品付費。然而,在每一次虛擬交易背後,都存在著一個虛擬經濟,無論是簡單還是複雜。在這本書中,Vili Lehdonvirta和Edward Castronova將經濟學的基本概念引入遊戲開發者和遊戲設計師的工具包中。Lehdonvirta和Castronova解釋了如何利用經濟學的基礎原理-市場、機構和貨幣-來創建或分析基於人為稀缺虛擬商品的經濟體系。他們專注於數位遊戲中的虛擬經濟,但也觸及像比特幣等重要數位貨幣,以及在社交媒體上出現的點數、讚和追蹤者等虛擬經濟。理論上的重點在於基礎微觀經濟學理論,並討論了行為經濟學、宏觀經濟學、消費社會學和其他與經濟行為相關的社會科學理論。主題包括經濟決策的理性選擇模型;信息商品與虛擬商品;供求和市場均衡;壟斷權力;定價;以及外部性。這本書將使開發者和設計師能夠創建和維護成功的虛擬經濟,讓社會科學家和政策制定者了解虛擬經濟的力量,並為其他學科的學生提供有用的經濟基礎指南。