Boost: How to Make Decisions in a World Designed to Manipulate You
暫譯: 《Boost：如何在一個旨在操弄你的世界中做出決策》

Hertwig, Ralph, Grune-Yanoff, Till

Boost: How to Make Decisions in a World Designed to Manipulate You

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商品描述

A call to rethink behavioral science that empowers people to steer themselves toward good choices.

From an internationally acclaimed, multiple award-winning expert on decision making and a leading philosophical voice in behavioral public policy.

We all struggle to make good choices--what to eat, where to invest, when to get angry, whom to trust. For some time now, these struggles have been attributed to flaws in human reasoning: People are just not rational enough to do what's in their own best interest. Policymakers, buying into this view, have focused on nudging citizens in the "right" direction rather than empowering them to figure things out for themselves.

In Boost, Ralph Hertwig and Till Grüne-Yanoff offer a fresh alternative: boosting. Instead of subtly steering people's behavior, boosts enhance people's competences to help them make the right call in all areas of life.

How can we eat more healthily? Manage our money? Save energy?Navigate the traps of the digital world? This book provides practical solutions for these everyday challenges and more, covering boosts from temptation bundling to psychological inoculation to disinformation detection trees. It shows how policymakers can use boosts--and why they should.

Boosts matter because lifelong learning matters, especially in the face of powerful industries--from Big Tech to Big Food--that seek to exploit our weak spots for profit. This book empowers us to unmask their tricks and fight back against manipulation, and enables policymakers to help us make wise choices in wicked times.

商品描述(中文翻譯)

呼籲重新思考行為科學，讓人們有能力引導自己做出更好的選擇。

本書作者是國際知名、屢獲殊榮的決策專家，也是行為公共政策領域的重要哲學思想家。

我們都在努力做出好的選擇——該吃什麼、把錢投資在哪裡、何時該生氣、該信任誰。長久以來，人們將這些困境歸因於人類推理能力的缺陷：人類不夠理性，無法做出符合自身最佳利益的決定。採納這種觀點的政策制定者，往往專注於將公民「助推」（nudging）到所謂的「正確」方向，而不是賦予他們自行釐清問題、做出判斷的能力。

在《Boost》中，Ralph Hertwig 與 Till Grüne-Yanoff 提出了一種嶄新的替代方案：增能（boosting）。增能不是以微妙的方式引導人們的行為，而是提升人們的能力，協助他們在生活的各個面向做出正確決定。

我們要如何吃得更健康？管理自己的金錢？節省能源？避開數位世界中的陷阱？本書針對這些日常挑戰及更多問題，提供實用的解決方案，涵蓋從誘惑綑綁（temptation bundling）、心理接種（psychological inoculation），到假訊息偵測樹（disinformation detection trees）等各種增能方法。本書也說明政策制定者如何運用增能，以及他們為什麼應該這麼做。

增能之所以重要，是因為終身學習至關重要；尤其當我們面對 Big Tech、Big Food 等強大產業時，這些企業試圖利用我們的弱點來牟利。本書讓我們具備識破它們伎倆、抵抗操弄的能力，也讓政策制定者能在充滿棘手問題的時代，協助我們做出明智的選擇。

作者簡介

Ralph Hertwig is Director of the Center for Adaptive Rationality at the Max Planck Institute for Human Development in Berlin.

Till Grüne-Yanoff is Professor of Philosophy at the Royal Institute of Technology (KTH) in Stockholm.

作者簡介(中文翻譯)

Ralph Hertwig 是位於柏林的 Max Planck Institute for Human Development 之 Adaptive Rationality Center 主任。

Till Grüne-Yanoff 是斯德哥爾摩 Royal Institute of Technology (KTH) 的哲學教授。

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