The Laws of Simplicity

John Maeda

  • 出版商: MIT
  • 出版日期: 2006-07-07
  • 售價: $700
  • 語言: 英文
  • 頁數: 117
  • 裝訂: Hardcover
  • ISBN: 0262134721
  • ISBN-13: 9780262134729
  • 相關分類: Amazon Web Services
  • 立即出貨 (庫存=1)




Finally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design--guidelines for needing less and actually getting more.

Maeda--a professor in MIT's Media Lab and a world-renowned graphic designer--explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on.

Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products--how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."

Graphic designer, visual artist, and computer scientist John Maeda is the founder of the SIMPLICITY Consortium at the MIT Media Lab, where he is E. Rudge and Nancy Allen Professor of Media Arts and Sciences. His work has been exhibited in Tokyo, New York, London, and Paris and is in the permanent collections of the Smithsonian Institution's Cooper-Hewitt National Design Museum, the San Francisco Museum of Modern Art, and the Museum of Modern Art in New York City. He is the recipient of many awards, including the Smithsonian Institution National Design Award in the United States, the Raymond Loewy Foundation Prize in Germany, and the Mainichi Design Prize in Japan. Professor Maeda maintains the
simplicity blog at the MIT Media Lab.


Table of Contents

Simplicity = Sanity i
 Law 1
Reduce 1
 Law 2
Organize 11
 Law 3
Time 23
 Law 4
Learn 33
 Law 5
Differences 45
 Law 6
Context 53
 Law 7
Emotion 63
 Law 8
Trust 73
 Law 9
Failure 83
 Law 10
The One 89
 Key 1
Away 90
 Key 2
Open 92
 Key 3
Power 95
 Life 99





平面設計師、視覺藝術家和計算機科學家約翰·馬埃達是麻省理工學院媒體實驗室SIMPLICITY聯盟的創始人,他是該實驗室的E. Rudge和Nancy Allen媒體藝術與科學教授。他的作品在東京、紐約、倫敦和巴黎展出,並被史密森尼學會的庫珀-休伊特國家設計博物館、舊金山現代藝術博物館和紐約現代藝術博物館永久收藏。他獲得了許多獎項,包括美國史密森尼學會國家設計獎、德國雷蒙德·洛伊基基金會獎和日本毎日設計獎。馬埃達教授在麻省理工學院媒體實驗室維護著「簡單」博客。


簡單=理智 i
法則1 減少 1
法則2 組織 11
法則3 時間 23
法則4 學習 33
法則5 差異 45
法則6 語境 53
法則7 情感 63
法則8 信任 73
法則9 失敗 83
法則10 唯一 89
關鍵1 遠離 90
關鍵2 開放 92
關鍵3 力量 95
生活 99