Programmed Visions: Software and Memory (Paperback)

Wendy Hui Kyong Chun

  • 出版商: MIT
  • 出版日期: 2013-01-11
  • 定價: $875
  • 售價: 8.0$700
  • 語言: 英文
  • 頁數: 254
  • 裝訂: Paperback
  • ISBN: 0262518511
  • ISBN-13: 9780262518512
  • 立即出貨

商品描述

New media thrives on cycles of obsolescence and renewal: from celebrations of cyber-everything to Y2K, from the dot-com bust to the next big things -- mobile mobs, Web 3.0, cloud computing. In Programmed Visions, Wendy Hui Kyong Chun argues that these cycles result in part from the ways in which new media encapsulates a logic of programmability. New media proliferates "programmed visions," which seek to shape and predict -- even embody -- a future based on past data. These programmed visions have also made computers, based on metaphor, metaphors for metaphor itself, for a general logic of substitutability.

Chun argues that the clarity offered by software as metaphor should make us pause, because software also engenders a profound sense of ignorance: who knows what lurks behind our smiling interfaces, behind the objects we click and manipulate? The combination of what can be seen and not seen, known (knowable) and not known -- its separation of interface from algorithm and software from hardware -- makes it a powerful metaphor for everything we believe is invisible yet generates visible, logical effects, from genetics to the invisible hand of the market, from ideology to culture.

商品描述(中文翻譯)

新媒體蓬勃發展,不斷循環著過時和更新的週期:從對網絡一切的慶祝到Y2K,從互聯網泡沫破裂到下一個大事件——移動群眾、Web 3.0、雲計算。在《程式化的視野》一書中,鄭慧強(Wendy Hui Kyong Chun)認為,這些循環部分是由新媒體所具備的可編程邏輯所導致的。新媒體大量生產「程式化的視野」,試圖基於過去的數據來塑造和預測未來。這些程式化的視野還使得計算機成為了一種基於隱喻的隱喻,成為了隱喻本身的隱喻,成為了一種普遍的可替換邏輯。

鄭慧強認為,軟體作為隱喻所提供的清晰度應該使我們停下來思考,因為軟體也帶來了一種深刻的無知感:誰知道在我們微笑的界面背後,我們點擊和操作的物件背後潛藏著什麼?它將可見和不可見、已知(可知)和未知結合在一起——將界面與算法、軟體與硬體分離開來——這使得它成為一個強大的隱喻,用於描述我們相信是看不見的但卻產生可見的邏輯效應的一切,從基因到市場的看不見的手,從意識形態到文化。