Analog
暫譯: 類比
Hassan, Robert
- 出版商: Summit Valley Press
- 出版日期: 2023-01-03
- 售價: $940
- 貴賓價: 9.5 折 $893
- 語言: 英文
- 頁數: 272
- 裝訂: Quality Paper - also called trade paper
- ISBN: 0262544490
- ISBN-13: 9780262544498
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商品描述
Why, surrounded by screens and smart devices, we feel a deep connection to the analog--vinyl records, fountain pens, Kodak film, and other nondigital tools. We're surrounded by screens; our music comes in the form of digital files; we tap words into a notes app. Why do we still crave the "realness" of analog, seeking out vinyl records, fountain pens, cameras with film? In this volume in the MIT Press Essential Knowledge series, Robert Hassan explores our deep connection to analog technology. Our analog urge, he explains, is about what we've lost from our technological past, something that's not there in our digital present. We're nostalgic for what we remember indistinctly as somehow more real, more human. Surveying some of the major developments of analog technology, Hassan shows us what's been lost with the digital. Along the way, he discusses the appeal of the 2011 silent, black-and-white Oscar-winning film The Artist; the revival of the non-e-book book; the early mechanical clocks that enforced prayer and worship times; and the programmable loom. He describes the effect of the typewriter on Nietzsche's productivity, the pivotal invention of the telegraph, and the popularity of the first televisions despite their iffy picture quality.
The transition to digital is marked by the downgrading of human participation in the human-technology relationship. We have unwittingly unmoored ourselves, Hassan warns, from the anchors of analog technology and the natural world. Our analog nostalgia is for those ancient aspects of who and what we are.
The transition to digital is marked by the downgrading of human participation in the human-technology relationship. We have unwittingly unmoored ourselves, Hassan warns, from the anchors of analog technology and the natural world. Our analog nostalgia is for those ancient aspects of who and what we are.
商品描述(中文翻譯)
為什麼在螢幕和智慧裝置包圍下,我們仍然對類比技術感到深刻的連結——黑膠唱片、鋼筆、柯達膠卷以及其他非數位工具。
我們被螢幕包圍;我們的音樂以數位檔案的形式存在;我們在筆記應用程式中輸入文字。為什麼我們仍然渴望類比的「真實感」,尋找黑膠唱片、鋼筆和使用膠卷的相機?在這本MIT Press Essential Knowledge系列的書中,羅伯特·哈桑(Robert Hassan)探討了我們與類比技術之間的深刻連結。他解釋說,我們對類比的渴望源於我們從技術過去中失去的東西,而這些東西在我們的數位現在中並不存在。我們對那些模糊記憶中的東西感到懷舊,這些東西似乎更真實、更具人性。哈桑回顧了一些類比技術的主要發展,向我們展示了隨著數位化而失去的東西。
在此過程中,他討論了2011年獲得奧斯卡最佳影片的無聲黑白電影《藝術家》(The Artist)的吸引力;非電子書籍的復興;早期強制祈禱和崇拜時間的機械時鐘;以及可編程的織布機。他描述了打字機對尼采(Nietzsche)生產力的影響、電報的關鍵發明,以及儘管畫質不佳,第一代電視的受歡迎程度。
數位轉型的標誌是人類在與人類技術關係中的參與度降低。哈桑警告說,我們不知不覺中將自己從類比技術和自然世界的錨點中解放出來。我們對類比的懷舊是對我們身為人類的古老面向的渴望。
作者簡介
Robert Hassan is Professor of Media and Communication at the University of Melbourne. He is the author of The Condition of Digitality, The Age of Distraction, and other books.
作者簡介(中文翻譯)
羅伯特·哈桑(Robert Hassan)是墨爾本大學媒體與傳播學的教授。他是《數位狀態》(The Condition of Digitality)、《分心的時代》(The Age of Distraction)及其他書籍的作者。