Iterate: Ten Lessons in Design and Failure

Sharp, John, Macklin, Colleen, Davis, Steven

Iterate: Ten Lessons in Design and Failure
  • 出版商: MIT
  • 出版日期: 2024-04-09
  • 售價: $1,280
  • 貴賓價: 9.5 折 $1,216
  • 語言: 英文
  • 頁數: 320
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 0262551802
  • ISBN-13: 9780262551809

    • 海外代購書籍(需單獨結帳)

商品描述

How to confront, embrace, and learn from the unavoidable failures of creative practice; with case studies that range from winemaking to animation.

Failure is an inevitable part of any creative practice. As game designers, John Sharp and Colleen Macklin have grappled with crises of creativity, false starts, and bad outcomes. Their tool for coping with the many varieties of failure: iteration, the cyclical process of conceptualizing, prototyping, testing, and evaluating. Sharp and Macklin have found that failure--often hidden, covered up, a source of embarrassment--is the secret ingredient of iterative creative process. In Iterate, they explain how to fail better.

After laying out the four components of creative practice--intention, outcome, process, and evaluation--Sharp and Macklin describe iterative methods from a wide variety of fields. They show, for example, how Radiolab cohosts Jad Abumrad and Robert Krulwich experiment with radio as a storytelling medium; how professional skateboarder Amelia Bródka develops skateboarding tricks through trial and error; and how artistic polymath Miranda July explores human frailty through a variety of media and techniques. Whimsical illustrations tell parallel stories of iteration, as hard-working cartoon figures bake cupcakes, experiment with levitating office chairs, and think outside the box in toothbrush design ("let's add propellers!"). All, in their various ways, use iteration to transform failure into creative outcomes. With Iterate, Sharp and Macklin offer useful lessons for anyone interested in the creative process.

Case Studies:
Allison Tauziet, winemaker; Matthew Maloney, animator; Jad Abumrad and Robert Krulwich, Radiolab cohosts; Wylie Dufresne, chef; Nathalie Pozzi, architect, and Eric Zimmerman, game designer; Andy Milne, jazz musician; Amelia Bródka, skateboarder; Baratunde Thurston, comedian; Cas Holman, toy designer; Miranda July, writer and filmmaker

商品描述(中文翻譯)

如何面對、接納並從創意實踐中不可避免的失敗中學習；並提供從釀酒到動畫等案例研究。

失敗是任何創意實踐中不可避免的一部分。作為遊戲設計師，約翰·夏普（John Sharp）和科琳·麥克林（Colleen Macklin）曾經面臨過創造力危機、虛假開始和不良結果。他們應對各種失敗的工具是「迭代」，即概念化、原型製作、測試和評估的循環過程。夏普和麥克林發現，失敗（通常被隱藏、掩蓋，是尷尬的來源）是迭代創意過程的秘密成分。在《迭代》一書中，他們解釋了如何更好地面對失敗。

在介紹創意實踐的四個組成部分（意圖、結果、過程和評估）之後，夏普和麥克林描述了來自各個領域的迭代方法。例如，他們展示了《Radiolab》的主持人賈德·阿布姆拉德（Jad Abumrad）和羅伯特·克魯爾威奇（Robert Krulwich）如何通過實驗將廣播作為一種故事講述媒介；職業滑板選手阿梅莉亞·布羅德卡（Amelia Bródka）如何通過試錯法發展滑板技巧；以及藝術家多面手米蘭達·朱莉（Miranda July）如何通過各種媒體和技術探索人類的脆弱性。幽默的插圖講述了迭代的平行故事，勤奮的卡通人物烘焙杯子蛋糕，試驗懸浮辦公椅，並在牙刷設計中打破常規（「讓我們加上螺旋槳！」）。所有這些人以各種方式使用迭代將失敗轉化為創意成果。夏普和麥克林在《迭代》一書中為任何對創意過程感興趣的人提供了有用的教訓。

案例研究：Allison Tauziet，釀酒師；Matthew Maloney，動畫師；Jad Abumrad和Robert Krulwich，《Radiolab》主持人；Wylie Dufresne，廚師；Nathalie Pozzi，建築師，和Eric Zimmerman，遊戲設計師；Andy Milne，爵士音樂家；Amelia Bródka，滑板選手；Baratunde Thurston，喜劇演員；Cas Holman，玩具設計師；Miranda July，作家和電影製片人。

作者簡介

John Sharp is Associate Professor in the School of Art, Media, and Technology at Parsons School of Design at the New School. He is the author of Works of Game: On the Aesthetics of Games and Art (MIT Press) and coauthor (with Colleen Macklin) of Games, Design, and Play: A Detailed Approach to Iterative Game Design and (with David Thomas) Fun, Taste, & Games: An Aesthetics of the Idle, Unproductive, and Otherwise Playful (MIT Press). Sharp and Macklin are Codirectors of the PETLab (Prototyping Education and Technology Lab) at Parsons.

Colleen Macklin is Associate Professor in the School of Art, Media, and Technology at Parsons School of Design at the New School and coauthor (with John Sharp) of Games, Design, and Play: A Detailed Approach to Iterative Game Design. Sharp and Macklin are Codirectors of the PETLab (Prototyping Education and Technology Lab) at Parsons.

作者簡介(中文翻譯)

約翰·夏普（John Sharp）是紐約新學院帕森設計學院（Parsons School of Design at the New School）藝術、媒體和科技學院的副教授。他是《遊戲作品：遊戲和藝術美學》（Works of Game: On the Aesthetics of Games and Art）（MIT Press）的作者，也是（與科琳·麥克林（Colleen Macklin）合著）《遊戲、設計和遊玩：迭代遊戲設計的詳細方法》（Games, Design, and Play: A Detailed Approach to Iterative Game Design）和（與大衛·湯瑪斯（David Thomas）合著）《趣味、品味和遊戲：閒置、無產出和其他有趣的美學》（Fun, Taste, & Games: An Aesthetics of the Idle, Unproductive, and Otherwise Playful）（MIT Press）的共同作者。夏普和麥克林是帕森設計學院PETLab（Prototyping Education and Technology Lab）的共同主任。

科琳·麥克林（Colleen Macklin）是紐約新學院帕森設計學院藝術、媒體和科技學院的副教授，也是（與約翰·夏普合著）《遊戲、設計和遊玩：迭代遊戲設計的詳細方法》（Games, Design, and Play: A Detailed Approach to Iterative Game Design）的共同作者。夏普和麥克林是帕森設計學院PETLab（Prototyping Education and Technology Lab）的共同主任。

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