Exploring Strategy: Text & Cases, 9/e (IE-Paperback)

Gerry Johnson, Richard Whittington, Kevan Scholes

  • 出版商: Prentice Hall
  • 出版日期: 2010-11-01
  • 售價: $1,400
  • 貴賓價: 9.8$1,372
  • 語言: 英文
  • 頁數: 802
  • 裝訂: Paperback
  • ISBN: 0273737023
  • ISBN-13: 9780273737025

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<內容簡介>

  • 1  Introducing Strategy

Part I - THE STRATEGIC POSITION

  • Introduction to Part I
  • 2  The environment
  • 3  Strategic Capabilities
  • 4 Strategic Purpose
  • 5  Culture and Strategy
  • Commentary on Part I The Strategic Position

Part II - STRATEGIC CHOICES

  • Introduction to Part II
  • 6  Business Strategy
  • 7  Corporate strategy and diversification
  • 8  International strategy
  • 9  Innovation and entrepreneurship
  • 10 Mergers, acquisitions and alliances
  • Commentary on Part II Strategic Choices

Part III - STRATEGY IN ACTION

  • Introduction to Part III
  • 11 Evaluation strategies
  • 12 Strategy development processes
  • 13 Organising for success
  • 14 Leadership and strategic change
  • 15 The practice of strategy
  • Commentary on Part III Strategy in Action