Marketing Engineering/Tutorial Marketing Engineering: Computer-Assisted Marketing Analysis and Planning
Gary L. Lilien, Arvind Rangaswamy
- 出版商: Addison Wesley
- 售價: $4,230
- 貴賓價: 9.5 折 $4,019
- 語言: 英文
- 頁數: 400
- 裝訂: Hardcover
- ISBN: 0321014170
- ISBN-13: 9780321014177
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相關分類:
行銷/網路行銷 Marketing
海外代購書籍(需單獨結帳)
相關主題
商品描述
This text aims to educate and train marketing engineers to translate concepts into context-specific operational approaches using analytical, quantitative and computer modelling techniques.
