The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web
暫譯: 用戶永遠是對的：網頁角色創建與使用的實用指南

Name: The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web
Price: 1881 TWD
Availability: Discontinued
Author: Steve Mulder, Ziv Yaar
ISBN: 0321434536

Steve Mulder, Ziv Yaar

出版商: New Riders
出版日期: 2006-08-31
售價: $1,980
貴賓價: 9.5 折 $1,881
語言: 英文
頁數: 312
裝訂: Paperback
ISBN: 0321434536
ISBN-13: 9780321434531

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商品描述

Features

Finally, a comprehensive, step-by-step guide to creating effective personas!

Everything you need to know about creating effective personas, from initial user research and segmentation through creation of realistic details and scenarios.
Straightforward advice on making personas real through personal information, domain-specific attributes, psychographics, and more.
Real-life examples of how personas can be used to positively impact website development.