The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web

Steve Mulder, Ziv Yaar

  • 出版商: New Riders
  • 出版日期: 2006-08-31
  • 售價: $1,710
  • 貴賓價: 9.5$1,625
  • 語言: 英文
  • 頁數: 312
  • 裝訂: Paperback
  • ISBN: 0321434536
  • ISBN-13: 9780321434531

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Finally, a comprehensive, step-by-step guide to creating effective personas!

  • Everything you need to know about creating effective personas, from initial user research and segmentation through creation of realistic details and scenarios.
  • Straightforward advice on making personas real through personal information, domain-specific attributes, psychographics, and more.
  • Real-life examples of how personas can be used to positively impact website development.