Logo Design Love: A Guide to Creating Iconic Brand Identities (Paperback)

David Airey

  • 出版商: New Riders
  • 出版日期: 2009-12-30
  • 定價: $1,225
  • 售價: 6.0$735
  • 語言: 英文
  • 頁數: 216
  • 裝訂: Paperback
  • ISBN: 0321660765
  • ISBN-13: 9780321660763
  • 相關分類: 網頁設計Design Pattern
  • 立即出貨(限量) (庫存=1)



There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar

In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
Readers will learn:
  • Why one logo is more effective than another
  • How to create their own iconic designs
  • What sets some designers above the rest
  • Best practices for working with clients
  • 25 practical design tips for creating logos that last


有很多書籍展示了許多的商標集合,但是大衛·艾瑞的《Logo Design Love》不同於眾,它是一本為設計師(和客戶)提供的指南,讓他們了解這個神秘的業務是什麼。艾瑞以讀者友好、簡潔的語言,最少使用設計師行話,出人意料地清晰解釋了設計過程,並使用各種真實案例來支持他的觀點。任何參與視覺識別創作或想要學習如何進行的人都會發現這本書是無價的。- Tom Geismar, Chermayeff & Geismar

在《Logo Design Love》中,愛爾蘭平面設計師大衛·艾瑞將他同名熱門博客的精華帶到了印刷頁面上。就像博客中一樣,大衛在這本簡單、現代的書中每頁都充滿了精美的商標和真實世界的故事,以展示設計品牌識別系統的最佳實踐。

大衛不僅分享了他與客戶合作的經驗,包括他成功設計的草圖和最終成果,還使用許多知名設計師的作品來解釋為什麼精心製作的品牌識別系統很重要,如何創建標誌性的商標,以及如何與客戶合作以實現設計師的成功。貢獻者包括為《Time》雜誌和Waldenbooks設計商標的Gerard Huerta,以及創建了當前FedEx品牌識別系統和CIGNA商標的Lindon Leader等等。

- 為什麼一個商標比另一個更有效
- 如何創建自己的標誌性設計
- 什麼使一些設計師脫穎而出
- 與客戶合作的最佳實踐
- 創建持久商標的25個實用設計技巧