From Idea to Web Start-up in 21 Days: Creating bacn.com (Paperback)

Once upon a time, starting a business meant months of researching, refining business goals and writing business plans, talking to investors and banks, negotiating for loans, and raising money. But today, agile web development practices mean that you can almost launch on an idea and figure it out as you go. At least that’s what authors Jason Glaspey and Scott Kveton and their colleague Michael Richardson did when starting bacn.com, an online bacon retailer.

In this mouth-watering tale, they describe their process of starting a business on a shoestring, including the things they did right and the things they did wrong. Bacn.com didn’t make them millionaires — not even close! But the lessons they learned have led to comfortable success on their follow-up ventures. And whether it’s choosing a domain name or selecting the right content management systems, buying and storing inventory or figuring out fulfillment, using social media for marketing or finding a location to host an “epic” party, their stories will help you jumpstart your own web business.

從前，創業意味著數月的研究、精煉業務目標和撰寫業務計劃、與投資者和銀行交談、談判貸款並籌集資金。但如今，敏捷的網頁開發實踐意味著你幾乎可以根據一個想法開始，並在進行中找到解決方案。至少這就是作者Jason Glaspey、Scott Kveton和他們的同事Michael Richardson在創辦網上培根零售商bacn.com時所做的。

在這個令人垂涎欲滴的故事中，他們描述了他們以極少資金創業的過程，包括他們做對了的事情和做錯了的事情。bacn.com並沒有讓他們成為百萬富翁，甚至差得很遠！但他們所學到的教訓卻為他們後續的事業帶來了舒適的成功。無論是選擇域名還是選擇合適的內容管理系統，購買和儲存庫存還是解決履行問題，使用社交媒體進行營銷還是尋找舉辦“史詩”派對的地點，他們的故事將幫助你啟動自己的網上業務。