Design by Nature: Using Universal Forms and Principles in Design (Paperback)

Maggie Macnab

  • 出版商: New Riders
  • 出版日期: 2011-10-03
  • 售價: $1,500
  • 貴賓價: 9.5$1,425
  • 語言: 英文
  • 頁數: 312
  • 裝訂: Paperback
  • ISBN: 0321747763
  • ISBN-13: 9780321747761
  • 相關分類: Design Pattern
  • 立即出貨 (庫存=1)



In Design by Nature: Using Universal Forms and Principles in Design, author Maggie Macnab takes you on an intimate and eclectic journey examining the unending versatility of nature, showing how to uncover nature’s ingenuity and use it to create beautiful and compelling designed communications.

Written for designers and creative thinkers of all types, this book will guide you through a series of unexpected a-ha! moments that describe relationships among nature, art, science, technology, and design. Through explanation and example, you will learn about natural processes, consisting of everyday patterns and shapes that are often taken for granted, but that can be used effectively in visual messaging. Explore the principles all human beings intuitively use to understand the world and learn to incorporate nature’s patterns and shapes into your work for more meaningful design.

By recognizing and appreciating a broad range of relationships, you can create more aesthetic and effective design, building communications that encompass the universal experience of being part of nature, and that are relevant to a worldwide audience.

  • Teaches how to understand and integrate the essential processes of nature’s patterns and shapes in design
  • Includes key concepts, learning objectives, definitions, and exercises to help you put what you learn into practice
  • Features a foreword by Debbie Millman and reviews and discussions of practice and process by some of the world’s leading designers, including Milton Glaser, Stefan Sagmeister, and Ellen Lupton
  • Includes profiles of street artist Banksy, creative director and author Kenya Hara, and typographical designer Erik Spiekermann


在《設計與自然:運用普遍形式和原則進行設計》一書中,作者瑪姬·麥克納布(Maggie Macnab)帶領讀者進行一場親密而多元的旅程,探索自然的無窮多樣性,展示如何揭示自然的巧思並將其應用於創造美麗而引人入勝的設計溝通。





本書還包括了黛比·米爾曼(Debbie Millman)的前言,以及世界頂尖設計師(包括米爾頓·格拉瑟(Milton Glaser)、斯特凡·薩格邁斯特(Stefan Sagmeister)和艾倫·拉普頓(Ellen Lupton))對實踐和過程的評論和討論。

本書還介紹了街頭藝術家班克斯(Banksy)、創意總監和作家原研哉(Kenya Hara)以及字體設計師埃里克·斯皮克曼(Erik Spiekermann)的個人簡介。