Design by Nature: Using Universal Forms and Principles in Design (Paperback)

Maggie Macnab

  • 出版商: New Riders
  • 出版日期: 2011-10-03
  • 售價: $1,500
  • 貴賓價: 9.5$1,425
  • 語言: 英文
  • 頁數: 312
  • 裝訂: Paperback
  • ISBN: 0321747763
  • ISBN-13: 9780321747761
  • 相關分類: Design Pattern
  • 立即出貨 (庫存=1)

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商品描述

In Design by Nature: Using Universal Forms and Principles in Design, author Maggie Macnab takes you on an intimate and eclectic journey examining the unending versatility of nature, showing how to uncover nature’s ingenuity and use it to create beautiful and compelling designed communications.

Written for designers and creative thinkers of all types, this book will guide you through a series of unexpected a-ha! moments that describe relationships among nature, art, science, technology, and design. Through explanation and example, you will learn about natural processes, consisting of everyday patterns and shapes that are often taken for granted, but that can be used effectively in visual messaging. Explore the principles all human beings intuitively use to understand the world and learn to incorporate nature’s patterns and shapes into your work for more meaningful design.

By recognizing and appreciating a broad range of relationships, you can create more aesthetic and effective design, building communications that encompass the universal experience of being part of nature, and that are relevant to a worldwide audience.

  • Teaches how to understand and integrate the essential processes of nature’s patterns and shapes in design
  • Includes key concepts, learning objectives, definitions, and exercises to help you put what you learn into practice
  • Features a foreword by Debbie Millman and reviews and discussions of practice and process by some of the world’s leading designers, including Milton Glaser, Stefan Sagmeister, and Ellen Lupton
  • Includes profiles of street artist Banksy, creative director and author Kenya Hara, and typographical designer Erik Spiekermann

商品描述(中文翻譯)

在《設計與自然:運用普遍形式和原則進行設計》一書中,作者瑪姬·麥克納布(Maggie Macnab)帶領讀者進行一場親密而多元的旅程,探索自然的無窮多樣性,展示如何揭示自然的巧思並將其應用於創造美麗而引人入勝的設計溝通。

這本書針對各種類型的設計師和創意思考者,引導讀者通過一系列意想不到的「啊哈!」時刻,描述自然、藝術、科學、技術和設計之間的關係。通過解釋和實例,您將了解日常模式和形狀的自然過程,這些常常被視為理所當然,但在視覺傳達中可以有效使用。探索人類直覺地用於理解世界的原則,並學習將自然的模式和形狀融入您的工作中,以實現更有意義的設計。

通過認識和欣賞廣泛的關係,您可以創造更美學和有效的設計,建立涵蓋自然共同體經驗並與全球觀眾相關的溝通。

本書教授如何理解和整合自然模式和形狀在設計中的基本過程。

本書包含關鍵概念、學習目標、定義和練習,以幫助您將所學知識付諸實踐。

本書還包括了黛比·米爾曼(Debbie Millman)的前言,以及世界頂尖設計師(包括米爾頓·格拉瑟(Milton Glaser)、斯特凡·薩格邁斯特(Stefan Sagmeister)和艾倫·拉普頓(Ellen Lupton))對實踐和過程的評論和討論。

本書還介紹了街頭藝術家班克斯(Banksy)、創意總監和作家原研哉(Kenya Hara)以及字體設計師埃里克·斯皮克曼(Erik Spiekermann)的個人簡介。