Content Strategy for the Web, 2/e (Paperback)

Kristina Halvorson, Melissa Rach

  • 出版商: New Riders
  • 出版日期: 2012-02-10
  • 定價: $1,230
  • 售價: 5.0$615
  • 語言: 英文
  • 頁數: 224
  • 裝訂: Paperback
  • ISBN: 0321808304
  • ISBN-13: 9780321808301
  • 立即出貨




BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

  • Understand content strategy and its business value
  • Discover the processes and people behind a successful content strategy
  • Make smarter, achievable decisions about what content to create and how
  • Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.