Content Strategy for the Web, 2/e (Paperback)

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

• Understand content strategy and its business value
• Discover the processes and people behind a successful content strategy
• Make smarter, achievable decisions about what content to create and how
• Find out how to build a business case for content strategy
  

With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

從持續危機到可持續成功

更好的內容意味著更好的業務。您的內容一團糟：網站重新設計沒有起到幫助作用，新的內容管理系統只讓情況變得更糟。或者，也許您的內容充滿潛力：您知道存在著新的收入和成本節省機會，但不確定從何處開始。在規劃長期成功的同時，如何實現內容的價值呢？

對於世界各地的組織來說，《網絡內容策略》是首選的內容策略手冊。閱讀本書可以：

- 了解內容策略及其商業價值
- 了解成功內容策略背後的流程和人員
- 對於創建何種內容以及如何創建內容做出更明智、可實現的決策
- 找出如何為內容策略建立商業案例

第二版的《網絡內容策略》具有全新的章節、更新的內容、案例研究等，對於任何與內容相關的人來說，這是一本必不可少的指南。