Content Strategy for the Web, 2/e (Paperback)
暫譯: 網路內容策略，第2版 (平裝本)

Kristina Halvorson, Melissa Rach

Content Strategy for the Web, 2/e (Paperback)
  • 出版商: New Riders
  • 出版日期: 2012-02-10
  • 定價: $1,230
  • 售價: 5.0 折 $615
  • 語言: 英文
  • 頁數: 224
  • 裝訂: Paperback
  • ISBN: 0321808304
  • ISBN-13: 9780321808301
  • 相關分類: 行銷/網路行銷 Marketing

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商品描述

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

  • Understand content strategy and its business value
  • Discover the processes and people behind a successful content strategy
  • Make smarter, achievable decisions about what content to create and how
  • Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

商品描述(中文翻譯)

從持續危機到可持續成功

更好的內容意味著更好的業務。您的內容一團糟：網站重新設計沒有幫助，而新的內容管理系統（CMS）只讓事情變得更糟。或者，也許您的內容充滿潛力：您知道有新的收入和節省成本的機會，但不確定從何開始。您如何在規劃內容的長期成功的同時實現內容的價值？

對於全球各地的組織來說，《網路內容策略》是首選的內容策略手冊。閱讀本書以：

- 了解內容策略及其商業價值
- 探索成功內容策略背後的流程和人員
- 就創建什麼內容以及如何創建做出更明智、可實現的決策
- 瞭解如何為內容策略建立商業案例

第二版的《網路內容策略》擁有全新的章節、更新的材料、案例研究等，是任何與內容相關工作者的必備指南。

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