The Adobe SiteCatalyst Handbook: An Insider's Guide (Paperback)
Adam Greco
- 出版商: Adobe Press
- 出版日期: 2012-10-24
- 定價: $1,980
- 售價: 6.0 折 $1,188
- 語言: 英文
- 頁數: 360
- 裝訂: Paperback
- ISBN: 032185991X
- ISBN-13: 9780321859914
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商品描述
As the world of marketing goes digital, companies must integrate web analytics into their process to see evaluate how marketing campaigns perform and to improve website conversion. Adobe SiteCatalyst, the principal component of the Adobe Digital Marketing Suite (formerly Omniture), is the most advanced web analytics tool available on the market.
The Adobe SiteCatalyst Handbook is your key to understanding how to use this powerful web analytics tool. Recognized SiteCatalyst expert Adam Greco walks you through the building blocks of the program and shows you real-world examples to help further your understanding of the product. For end-users of SiteCatalyst, the book provides how-to instructions for all major SiteCatalyst features. You will also learn how to apply SiteCatalyst to common web analytics challenges ranging from campaign tracking to shopping cart analysis to visitor engagement. It also includes useful tips on using on Adobe ReportBuilder and advanced features that will benefit seasoned SiteCatalyst users. In the end, you’ll be able to answer business questions that you never thought you could address and generate web analyses that should improve your website’s return on investment.
You’ll learn how to:
* Create web analytics reports and data exports
* Design sophisticated web analytics dashboards
* Effectively track online marketing campaigns
* Analyze website shopping cart performance
* Connect online and post-website data
* Master website segmentation techniques
* Use basic and advanced pathing analysis
* Understand the inner workings of Adobe SiteCatalyst
The Adobe SiteCatalyst Handbook is your key to understanding how to use this powerful web analytics tool. Recognized SiteCatalyst expert Adam Greco walks you through the building blocks of the program and shows you real-world examples to help further your understanding of the product. For end-users of SiteCatalyst, the book provides how-to instructions for all major SiteCatalyst features. You will also learn how to apply SiteCatalyst to common web analytics challenges ranging from campaign tracking to shopping cart analysis to visitor engagement. It also includes useful tips on using on Adobe ReportBuilder and advanced features that will benefit seasoned SiteCatalyst users. In the end, you’ll be able to answer business questions that you never thought you could address and generate web analyses that should improve your website’s return on investment.
You’ll learn how to:
* Create web analytics reports and data exports
* Design sophisticated web analytics dashboards
* Effectively track online marketing campaigns
* Analyze website shopping cart performance
* Connect online and post-website data
* Master website segmentation techniques
* Use basic and advanced pathing analysis
* Understand the inner workings of Adobe SiteCatalyst
商品描述(中文翻譯)
隨著營銷領域的數位化，公司必須將網站分析整合到其流程中，以評估營銷活動的表現並改善網站轉換率。Adobe SiteCatalyst是Adobe Digital Marketing Suite（前身為Omniture）的主要組件，是市場上最先進的網站分析工具。
《Adobe SiteCatalyst手冊》是您理解如何使用這個強大的網站分析工具的關鍵。被公認為SiteCatalyst專家的Adam Greco將引導您了解該程序的基礎知識，並通過實際案例展示，以幫助您更深入地理解產品。對於SiteCatalyst的最終用戶，本書提供了所有主要SiteCatalyst功能的操作指南。您還將學習如何將SiteCatalyst應用於從營銷活動追蹤到購物車分析再到訪客參與等常見網站分析挑戰。書中還包含有關使用Adobe ReportBuilder和高級功能的實用技巧，這將使經驗豐富的SiteCatalyst用戶受益。最終，您將能夠回答您從未想過能夠解決的業務問題，並生成能夠改善網站投資回報的網站分析報告。
您將學習如何：
- 創建網站分析報告和數據導出
- 設計複雜的網站分析儀表板
- 有效追蹤線上營銷活動
- 分析網站購物車表現
- 連接線上和網站後續數據
- 掌握網站分割技術
- 使用基本和高級路徑分析
- 理解Adobe SiteCatalyst的內部運作
