Pitch Perfect: The Art of Promoting Your App on the Web (Paperback)

The Must-Have Promotion Guide for Every App and Hardware Developer!

Developing your product took lots of hard work over months, nights, and weekends filled with blood, sweat, and tears. Don’t abandon it now. Shower your app with the quality promotion it deserves!

Erica Sadun and Steve Sande help you earn strong app reviews that can transform sales from lackluster to blockbuster. As leading tech bloggers, they know exactly what reviewers are looking for.

Now, they deliver simple step-by-step advice to position your product, build key relationships, and sell your story. Packed with real case studies from their overflowing inboxes, they reveal where developers can go wrong and when they’ve gotten it right.

Great tech promotion doesn’t need to cost a lot. You can do it yourself, even if you’ve never marketed anything before. It just takes a little time, thought, and the skills you learn in this book.

• Peek behind the curtain to learn how web review sites really work
• Get your product into shape and ready for your marketing push
• Craft great pitches that sell your excitement and explain your product’s key features and appeal
• Lead reviewers “by the hand” with simple, succinct language
• Avoid common mistakes that kill your chances for a review
• Create the essential PR support material your product needs
• Respond productively to both good and negative coverage
• Keep bloggers in the loop about what you’ll be doing next

Includes exclusive worksheets and checklists for:
• Profiling potential customers
• Evaluating competitors
• Estimating market size
• Writing and checking your pitch
• Tracking and targeting bloggers

每個應用程式和硬體開發者都必備的推廣指南！

開發你的產品需要數月的辛勤工作，夜以繼日的努力，充滿了辛血和淚水。現在不要放棄它。給你的應用程式以應有的優質推廣！

Erica Sadun 和 Steve Sande 將幫助你獲得強大的應用程式評論，將銷售從平庸變成暴利。作為領先的科技部落客，他們清楚評論者在尋找什麼。

現在，他們提供了簡單的逐步建議，幫助你定位產品，建立關鍵關係，並推銷你的故事。書中充滿了他們滿滿的郵箱中的真實案例研究，揭示了開發者可能犯的錯誤，以及他們做對的時候。

偉大的科技推廣不需要花費很多錢。即使你以前從未做過任何市場營銷，你也可以自己做到。只需要一點時間、思考和在這本書中學到的技巧。

• 窺探網站評論如何運作的幕後情況
• 讓你的產品變得完美，準備好進行市場推廣
• 撰寫出能夠賣出你的興奮和解釋產品關鍵特點和吸引力的出色提案
• 用簡潔明瞭的語言引導評論者
• 避免常見的錯誤，以免錯失評論的機會
• 創建產品所需的基本公關支持材料
• 對好評和負面報導做出有建設性的回應
• 讓部落客了解你接下來要做的事情

附有專屬的工作表和檢查清單，包括：
• 分析潛在客戶
• 評估競爭對手
• 估計市場規模
• 撰寫和檢查你的提案
• 追蹤和針對部落客