Photography Q&A: Real Questions. Real Answers.

For years, editorial and commercial photographer Zack Arias has been a respected and trusted voice in the photography industry. Known for his photography, his teaching, and his ability to connect with photographers, Zack has long had an “open door” approach to discussing his career–the ups and the downs–and in so doing has provided a straightforward and candid look inside the industry. By consistently showing great work and offering helpful advice, he has built a large, loyal readership that looks to him for guidance in navigating the currents of a difficult and dynamic industry. Now, Zack finds yet another way to cut through the noise and offer truly valuable information to those struggling to make their way through the twists and turns of an ever-changing landscape.

In Photography Q&A, Zack answers over 100 questions that he fielded directly from the public. These are questions that range across all aspects of the photo industry: gear, marketing, street photography, vision, pricing, branding, light, models, work/life balance, technical advice, and much more. From how to “put yourself out there” and start to get jobs, to how to get paid for those jobs when the client is slow to cut the check–and everything in between– Photography Q&A answers many of the pressing questions that photographers are asking, but until now have not been addressed. The book also includes intermittent “Visual Intermission” sections–where Zack discusses  individual images that were milestones in his development as a photographer–as well as worksheets on topics such as pricing and costs that help photographers to “know their numbers.”

With all this material, and with insightful, honest answers that come straight from Zack’s experience as a photographer who has seen it all (or at least a lot of it), Photography Q&A is an essential resource for any photographer looking for the real answers to the real questions in the industry today.

多年來，編輯和商業攝影師Zack Arias一直是攝影行業中受人尊敬和信任的聲音。以他的攝影作品、教學和與攝影師建立聯繫的能力而聞名，Zack一直以來都以「開放的大門」態度討論他的職業生涯，包括成功和挫折，並以此提供了一個直接坦率的行業內部觀察。通過展示出色的作品並提供有用的建議，他建立了一個龐大而忠實的讀者群，他們依賴他在這個困難而充滿變動的行業中提供指導。現在，Zack找到了另一種方式來突破噪音，為那些在這個不斷變化的領域中努力前行的人提供真正有價值的信息。

在《攝影問答》中，Zack回答了他直接從公眾那裡收到的100多個問題。這些問題涵蓋了攝影行業的各個方面：器材、營銷、街頭攝影、視覺、定價、品牌、光線、模特兒、工作/生活平衡、技術建議等等。從如何「讓自己出現在眾人面前」並開始獲得工作，到當客戶遲遲不付款時如何獲得報酬，攝影問答回答了許多攝影師一直在問的迫切問題，但直到現在都沒有得到解答。該書還包括間歇性的「視覺休息」部分，Zack在其中討論了作為攝影師發展過程中的里程碑的個別圖像，以及有助於攝影師「了解他們的數字」的定價和成本工作表。

憑藉所有這些材料，以及直接來自Zack作為一位見證過一切（或至少很多）的攝影師的經驗的深入而誠實的回答，《攝影問答》是任何尋求行業真正問題的真實答案的攝影師的必備資源。