The Photographer's MBA, Senior High School Portraiture: Everything You Need to Know to Run a Successful Business (Paperback)

For those photographers looking to start a business—or expand their current business—to include the lucrative high school senior portrait market, The Photographer’s MBA: Senior High School Portraiture is a complete resource that dives deep into every aspect of the genre. Unlike other books that only cover one part of the business, photographer Sal Cincotta, who leads a highly successful portrait and wedding photography business, covers them all, including everything from shooting, posing, lighting, and post-production, to all the details on the business side: from creating business and marketing plans to pricing, costs, branding, and sales.

• Learn how to effectively define your style through your approach to lighting, equipment, posing, and post-production
• Understand every aspect of the senior portrait “ambassador program”—what this referral program is, and how this essential component of the senior portrait business will help you succeed
• Create business and marketing plans that will provide focus for your business and allow you to reach both your short-term and long-term goals
• Assess your website, branding, and social media strategies, and learn how to improve your findability online
• Tackle the pricing and sales process, and ensure that you are creating the best experience possible for your clients

The book also offers a Next Steps section at the end of key chapters, which contains exercises that challenge you to actively implement the overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a vision for your business, The Photographer’s MBA: Senior High School Portraiture gets you well on your way to creating and sustaining a high school portraiture business that will grow and succeed for years to come.

對於那些希望開展業務或擴大現有業務以涵蓋利潤豐厚的高中畢業照市場的攝影師來說，《攝影師的MBA：高中畢業照攝影》是一本全面的資源，深入探討了這個類型的每個方面。與其他僅涵蓋業務的某一部分的書籍不同，攝影師Sal Cincotta（一位極為成功的肖像和婚禮攝影業務負責人）涵蓋了所有方面，包括從拍攝、姿勢、燈光和後期製作，到業務方面的所有細節：從創建業務和營銷計劃到定價、成本、品牌和銷售。

• 通過對燈光、設備、姿勢和後期製作的方法有效地定義您的風格


• 了解高中畢業照「大使計劃」的每個方面-這個推薦計劃是什麼，以及這個高中畢業照業務的重要組成部分將如何幫助您成功


• 創建業務和營銷計劃，為您的業務提供重點，並使您能夠實現短期和長期目標


• 評估您的網站、品牌和社交媒體策略，並學習如何提高在線可見性


• 應對定價和銷售過程，確保為客戶創造最佳體驗

該書還在關鍵章節結束時提供了「下一步」部分，其中包含挑戰您積極實施書中整體教訓的練習。通過幫助您創建一個堅實的計劃、一個可實施的策略和對您的業務的願景，《攝影師的MBA：高中畢業照攝影》將使您在創建和維持一個能夠持續增長和成功多年的高中畢業照業務方面走得更遠。