Adobe Target Classroom in a Book (Paperback)

Marketers engaged in managing a modern website must quickly determine and deliver the most relevant, personalized experiences at each touchpoint across their digital properties for an often diverse visitor population. The Adobe Target solution (one component of the Adobe Digital Marketing Cloud) provides an optimization solution with intuitive but sophisticated capabilities that leads marketers through the essential steps of optimizing and personalizing their content, clearly showing them which content increases conversion lift and revenue.

In Adobe Target Classroom in a Book, seasoned Target veterans Brian Hawkins and Lily Chiu-Watson introduce new users to the basic concepts of website optimization, including A/B testing, audience targeting, segmentation, and recommendation. Brian goes on to provide a thorough introduction to the Adobe Target solution, with lessons on setting up customer offers, testing campaigns, custom segmentation, multivariate test, and reporting. It includes best practices as well as countless tips and techniques to help you become more productive with the software. You can follow the book from start to finish or choose only those lessons that interest you.

Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does-an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.

在管理現代網站的行銷人員必須迅速確定並提供最相關、個人化的體驗，以滿足數位資產上多樣的訪客群。Adobe Target解決方案（Adobe Digital Marketing Cloud的一個組件）提供了一個優化解決方案，具有直觀但複雜的功能，引導行銷人員進行優化和個人化內容的基本步驟，清楚地顯示哪些內容能提高轉換率和收入。

在《Adobe Target Classroom in a Book》中，經驗豐富的Target老手Brian Hawkins和Lily Chiu-Watson向新用戶介紹了網站優化的基本概念，包括A/B測試、受眾定位、分割和推薦。Brian還詳細介紹了Adobe Target解決方案，包括設置客戶優惠、測試活動、自定義分割、多變量測試和報告的課程。它包含了最佳實踐以及無數的提示和技巧，幫助您更有效地使用軟體。您可以從頭到尾地按照本書的順序學習，或者只選擇您感興趣的課程。

《Classroom in a Book®》是暢銷的實踐軟體培訓工作手冊系列，幫助您快速而輕鬆地學習Adobe軟體的功能。《Classroom in a Book》提供了其他書籍或培訓計劃所沒有的東西-一個由Adobe Systems Incorporated官方培訓系列，並得到Adobe產品專家的支持。