Visual Design: Ninety-five things you need to know. Told in Helvetica and Dingbats. (Paperback)

Jim Krause

  • 出版商: New Riders
  • 出版日期: 2014-09-02
  • 售價: $1,400
  • 貴賓價: 9.5$1,330
  • 語言: 英文
  • 頁數: 240
  • 裝訂: Paperback
  • ISBN: 0321968158
  • ISBN-13: 9780321968159
  • 立即出貨 (庫存 < 3)

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商品描述

Visual Design speaks design, through design, to designers, presenting 95 core design principles with concise text and a touch of visual wit. Author of the bestselling Index series on design basics, Jim Krause uses a combination of Helvetica and Dingbats to teach a wide range of design topics (both conceptually and compositionally related) in a one-topic-per-spread format. Using humor, practical tips, and inspiring visual examples, Krause makes it clear how each of the 95 axioms of effective design are relevant and applicable across all forms of visuals: print, Web, and fine arts.

In this book, you’ll learn how to:
• Direct the eye through your designs using size relationships, color, visual pathways, and typographic hints
• Design effective compositions through grids, frames, outlines, dynamic spacing, symmetry, asymmetry, shading, patterns, and textures
• Fool the eye with shadows, depth, op-art, and visual subtraction
• Understand how color works and how to use it effectively
• See and use type by understanding type rules as well as when and how to break them

Visual Design is the first title in the brand new New Riders Creative Core series, which aims to provide instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals.

 

商品描述(中文翻譯)

《視覺設計》以設計的方式向設計師傳達設計,以簡潔的文字和一點視覺機智呈現95個核心設計原則。暢銷書《設計基礎索引》系列的作者Jim Krause使用Helvetica和Dingbats的組合,以每頁一個主題的形式教授各種設計主題(概念和組成相關)。Krause使用幽默、實用的提示和鼓舞人心的視覺示例,清楚地表明有效設計的95個公理在所有視覺形式(印刷品、網頁和美術)中都是相關且適用的。

在這本書中,您將學習如何:
• 通過大小關係、顏色、視覺路徑和字體提示來引導視線
• 通過網格、框架、輪廓、動態間距、對稱、不對稱、陰影、圖案和紋理設計有效的構圖
• 通過陰影、深度、光學藝術和視覺減法欺騙眼睛
• 了解顏色的工作原理以及如何有效使用它
• 通過了解字體規則以及何時以及如何打破它們來看待和使用字體

《視覺設計》是全新的New Riders創意核心系列中的第一本書,旨在提供關於所有設計師必須掌握的基本概念和技巧的指導,以成為熟練的專業人士。