Logo Design Love: A Guide to Creating Iconic Brand Identities, 2/e (Paperback)

David Airey

  • 出版商: Peachpit Press
  • 出版日期: 2014-08-20
  • 售價: $1,480
  • 貴賓價: 9.5$1,406
  • 語言: 英文
  • 頁數: 240
  • 裝訂: Paperback
  • ISBN: 0321985206
  • ISBN-13: 9780321985200
  • 海外代購書籍(需單獨結帳)


Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.

In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects - including sketches and final results of his own successful designs - he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.

In Logo Design Love, you'll learn:
  • Best practices for extending a logo into a complete brand identity system
  • Why one logo is more effective than another
  • How to create your own iconic designs
  • What sets some designers above the rest
  • 31 practical design tips for creating logos that last


經過全面更新和擴充,David Airey的《Logo Design Love》第二版包含了更多使第一版如此出色的內容:更多案例研究、更多草圖、更多標誌、更多與客戶合作的建議、更多內幕故事,以及更多關於如何順利完成工作的實用信息。

在《Logo Design Love》中,David向您展示如何從頭到尾開發具有代表性的品牌形象,並使用來自知名設計師的客戶案例研究。在此過程中,他揭示了設計師如何創建有效的簡報、生成創意、收費以及與客戶合作。David不僅分享了他在身份項目上的個人經歷 - 包括他自己成功設計的草圖和最終成果 - 他還使用了許多著名設計師的作品,例如為Citi和Microsoft Windows設計標誌的Paula Scher,以及當前FedEx身份的創作者Lindon Leader,還有Moving Brands、Pentagram、MetaDesign、Sagmeister&Walsh等領先設計工作室的作品。

在《Logo Design Love》中,您將學到:
- 延伸標誌成為完整品牌形象系統的最佳實踐
- 為什麼一個標誌比另一個更有效
- 如何創建自己的代表性設計
- 什麼使某些設計師脫穎而出
- 創建持久標誌的31個實用設計技巧