Global Strategic Management, 2/e (Paperback)

Mike W Peng

  • 出版商: Cengage Learning
  • 出版日期: 1969-12-31
  • 售價: $1,030
  • 貴賓價: 9.8$1,009
  • 語言: 英文
  • 頁數: 576
  • 裝訂: Paperback
  • ISBN: 0324590989
  • ISBN-13: 9780324590982

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商品描述

Part 1: Foundations of Global Strategy

  • Chapter 1    Strategy Around the Globe

  • Chapter 2    Industry Competition

  • Chapter 3    Resources and Capabilities

  • Chapter 4    Institutions, Cultures, and Ethics

Part 2: Business-Level Strategies

  • Chapter 5    Foreign Markets Entries

  • Chapter 6    The Entrepreneurial Firm

  • Chapter 7    Strategic Alliances and Networks

  • Chapter 8    Global Competitive Dynamic

Part 3: Corporate-Level Strategies

  • Chapter 9    Diversifying and Acquisitions

  • Chapter 10  Multinational Strategies, Structures, and Learning

  • Chapter 11  Corporate Governance

  • Chapter 12  Corporate Social Responsibility