Mass Communication Theories: Explaining Origins, Processes, and Effects
暫譯: 大眾傳播理論：解釋起源、過程與效果

DeFleur, Melvin L., DeFleur, Margaret H.

Mass Communication Theories: Explaining Origins, Processes, and Effects
  • 出版商: Routledge
  • 出版日期: 2022-05-03
  • 售價: $5,780
  • 貴賓價: 9.5 折 $5,491
  • 語言: 英文
  • 頁數: 356
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 0367538393
  • ISBN-13: 9780367538392

    • 海外代購書籍(需單獨結帳)

商品描述

The second edition of this innovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy.

Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for students. This new edition includes up-to-date research; improved coverage of all theories presented; expanded treatments of theories such as cultivation theory, the spiral of silence, and framing; contemporary and social media examples; chapter discussion questions; and informative charts and figures.

This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses.

商品描述(中文翻譯)

這本創新的教科書第二版提供了大眾傳播理論的全面概述，以及它們在心理學、社會學、政治學和哲學中的起源和實證支持。

每一章介紹一個特定的理論，以簡單的形式術語描述其基本結構，並提供一個易於理解的研究研究和學術著作的摘要，這些研究和著作是該理論的發展基礎。它將每個複雜的理論分解為五到六個相互聯繫的基本命題，使學生能夠輕鬆消化。這個新版本包含最新的研究；改善了所有呈現理論的涵蓋範圍；擴展了對如培養理論、沉默螺旋和框架理論等理論的處理；提供當代和社交媒體的例子；章節討論問題；以及資訊豐富的圖表和數據。

這本教科書作為本科生和研究生的大眾傳播、傳播理論以及傳播與社會課程的核心教材，具有良好的可讀性。

作者簡介

Melvin L. DeFleur held the title of Distinguished Professor at the Manship School of Mass Communication at Louisiana State University. Previously, he was Director of the School of Mass Communication at Boston University and held the John Ben Snow endowed Chair at Syracuse University. He served on the faculties of eight universities and was responsible for the development and administration of several Ph.D. programs. Melvin DeFleur is one of the most recognized scholars in the field of mass communication. He wrote numerous articles and books, including Milestones in Mass Communication Research, many of which have been translated into several languages.

Margaret H. DeFleur is Professor Emerita at Louisiana State University. She served as Professor and Associate Dean for Graduate Studies and Research at the Manship School of Mass Communication. Previously, she was the director of a graduate program in the College of Communication at Boston University and also taught at Syracuse University. She is the author or co-author of a number of articles and books, including Fundamentals of Human Communication: Social Science in Everyday Life.

作者簡介(中文翻譯)

梅爾文·L·德弗勒擔任路易斯安那州立大學曼希普大眾傳播學院的傑出教授。之前，他是波士頓大學大眾傳播學院的院長，並在雪城大學擔任約翰·本·斯諾的捐贈講座教授。他曾在八所大學任教，並負責多個博士學位課程的發展和管理。梅爾文·德弗勒是大眾傳播領域中最受認可的學者之一。他撰寫了許多文章和書籍，包括大眾傳播研究的里程碑，其中許多已被翻譯成多種語言。

瑪格麗特·H·德弗勒是路易斯安那州立大學的名譽教授。她曾擔任曼希普大眾傳播學院的教授及研究生學習與研究副院長。之前，她是波士頓大學傳播學院研究生課程的主任，並在雪城大學任教。她是多篇文章和書籍的作者或合著者，包括人類溝通的基本原則：日常生活中的社會科學。

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