Business Intelligence and Big Data: Drivers of Organizational Success

The twenty-first century is a time of intensifying competition and progressive digitization. Individual employees, managers, and entire organizations are under increasing pressure to succeed. The questions facing us today are: What does success mean? Is success a matter of chance and luck or perhaps is success a category that can be planned and properly supported?

Business Intelligence and Big Data: Drivers of Organizational Success examines how the success of an organization largely depends on the ability to anticipate and quickly respond to challenges from the market, customers, and other stakeholders. Success is also associated with the potential to process and analyze a variety of information and the means to use modern information and communication technologies (ICTs). Success also requires creative behaviors and organizational cleverness from an organization.

The book discusses business intelligence (BI) and Big Data (BD) issues in the context of modern management paradigms and organizational success. It presents a theoretically and empirically grounded investigation into BI and BD application in organizations and examines such issues as:

• Analysis and interpretation of the essence of BI and BD
• Decision support
• Potential areas of BI and BD utilization in organizations
• Factors determining success with using BI and BD
• The role of BI and BD in value creation for organizations
• Identifying barriers and constraints related to BI and BD design and implementation

The book presents arguments and evidence confirming that BI and BD may be a trigger for making more effective decisions, improving business processes and business performance, and creating new business. The book proposes a comprehensive framework on how to design and use BI and BD to provide organizational success.

21世紀是競爭日益激烈和逐步數字化的時代。個人員工、管理者和整個組織都面臨著越來越大的成功壓力。我們今天面臨的問題是：成功是什麼意思？成功是偶然和運氣的問題，還是成功是一個可以計劃和得到適當支持的範疇？

《商業智能和大數據：組織成功的驅動因素》探討了一個組織的成功在很大程度上取決於能夠預見並迅速應對市場、客戶和其他利益相關者的挑戰。成功還與處理和分析各種信息的能力以及使用現代信息和通信技術（ICT）的手段相關。成功還需要組織的創造性行為和機智。

該書在現代管理範式和組織成功的背景下討論了商業智能（BI）和大數據（BD）問題。它提出了一個在組織中應用BI和BD的理論和實證基礎的研究，並探討了以下問題：

- 商業智能和大數據的本質分析和解釋
- 決策支持
- 組織中商業智能和大數據應用的潛在領域
- 影響使用商業智能和大數據成功的因素
- 商業智能和大數據在組織價值創造中的作用
- 識別與商業智能和大數據設計和實施相關的障礙和限制

該書提出了證據和論據，證實商業智能和大數據可能是做出更有效的決策、改善業務流程和業務績效、創造新業務的觸發器。該書提出了一個全面的框架，闡述如何設計和使用商業智能和大數據以實現組織的成功。