The Economics of Digital Transformation: The Disruption of Markets, Production, Consumption, and Work

The unprecedented Covid-19 crisis revealed the scale and scope of a new type of economy taking shape in front of our very eyes: the digital economy. This book presents a concise theoretical and conceptual framework for a more nuanced analysis of the economic and sociological impacts of the technological disruption that is taking place in the markets of goods and services, labour markets, and the global economy more generally.

This interdisciplinary work is a must for researchers and students from economics, business, and other social science majors who seek an overview of the main digital economy concepts and research. Its down-to-earth approach and communicative style will also speak to businesses practitioners who want to understand the ongoing digital disruption of the market rules and emergence of the new digital business models. The book refers to academic insights from economics and sociology while giving numerous empirical examples drawn from basic and applied research and business. It addresses several burning issues: how are digital processes transforming traditional business models? Does intelligent automation threaten our jobs? Are we reaching the end of globalisation as we know it? How can we best prepare ourselves and our children for the digitally transformed world?

The book will help the reader gain a better understanding of the mechanisms behind the digital transformation, something that is essential in order to not only reap the plentiful opportunities being created by the digital economy but also to avoid its many pitfalls.

Chapters 1, 3 and 5 of this book are available for free in PDF format as Open Access from the individual product page at www.routledge.com. They have been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

這本書介紹了一個前所未有的 Covid-19 危機，揭示了一個正在我們眼前形成的新型經濟的規模和範圍：數位經濟。本書提供了一個簡明的理論和概念框架，以更細緻的方式分析技術破壞對商品和服務市場、勞動市場以及全球經濟的經濟和社會影響。

這本跨學科的著作對於經濟學、商業和其他社會科學專業的研究人員和學生來說是必讀的，他們希望瞭解主要的數位經濟概念和研究概況。它的平易近人的方法和溝通風格也將對企業從業人員有所啟發，他們希望瞭解市場規則的數位破壞和新數位商業模式的出現。本書在提供經濟學和社會學的學術見解的同時，還提供了許多基礎和應用研究以及商業實例。它涉及了幾個熱點問題：數位過程如何改變傳統商業模式？智能自動化是否威脅到我們的工作？我們是否正在接近我們所熟悉的全球化的終結？我們應該如何最好地為自己和我們的孩子準備數位轉型的世界？

這本書將幫助讀者更好地理解數位轉型背後的機制，這對於不僅僅是利用數位經濟所創造的豐富機會，還要避免其許多陷阱是至關重要的。

本書的第1、3和5章可以在 www.routledge.com 的個別產品頁面上以 PDF 格式免費獲得。它們根據創用 CC 姓名標示-非商業性-禁止改作 4.0 授權條款提供。

Katarzyna Śledziewska majored in Economics and MBA. She is Professor at the Faculty of Economic Sciences, University of Warsaw. She is Director of the Digital Economy Lab, where she coordinates numerous scientific and applied projects for business and public institutions. Her research focuses on digital transformation, international trade, regionalism, and globalisation.

Renata Wloch majored in Sociology and International Relations. She is Professor at the Faculty of Sociology, University of Warsaw. She coordinates the Digital Sociology Program at the Digital Economy Lab, where she engages in numerous scientific and applied projects for business and public institutions. Her research focuses on digital transformation and globalisation.

Katarzyna Śledziewska畢業於經濟學和工商管理碩士學位。她是華沙大學經濟學院的教授，並擔任數位經濟實驗室的主任，負責協調多項針對商業和公共機構的科學和應用項目。她的研究專注於數位轉型、國際貿易、區域主義和全球化。

Renata Wloch畢業於社會學和國際關係學位。她是華沙大學社會學院的教授，並協調數位經濟實驗室的數位社會學計劃，參與多項針對商業和公共機構的科學和應用項目。她的研究專注於數位轉型和全球化。