The Art of Strategy: A Game Theorist's Guide to Success in Business and Life
Dixit, Avinash K., Nalebuff, Barry J.
- 出版商: W. W. Norton & Company
- 出版日期: 2010-01-01
- 售價: $730
- 貴賓價: 9.5 折 $694
- 語言: 英文
- 頁數: 483
- 裝訂: Quality Paper - also called trade paper
- ISBN: 0393337170
- ISBN-13: 9780393337174
Game theory means rigorous strategic thinking. It's the art of anticipating your opponent's next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies--from pop culture, TV, movies, sports, politics, and history--the authors show how nearly every business and personal interaction has a game-theory component to it. Mastering game theory will make you more successful in business and life, and this lively book is the key to that mastery.