Designing Gamified Systems: Meaningful Play in Interactive Entertainment, Marketing and Education (Paperback)

Designing Gamified Systems is a fundamental guide for building essential skills in game and interaction design to revitalize and reimagine real world systems – from cities and corporations to schools and the military. Author Sari Gilbert develops a set of core principles and tools for using game thinking and interactive design to build motivation, explain hard concepts, broaden audiences, deepen commitments and enhance human relationships.

Designing Gamified Systems includes:

• Topics such as gamified system design, behavioral psychology, marketing, business strategy, learning theory and instructional design
• Interviews with leaders and practitioners in this emerging field who explain how the job of the game designer is being redefined
• Exercises designed to both encourage big-picture thinking about gamified systems and help you experience and understand the challenges and nuances involved in designing them
• A companion website (www.gamifiedsystems.com) with additional materials to supplement learning and practice

《設計遊戲化系統》是一本基礎指南，旨在建立遊戲和互動設計的基本技能，以重塑和重新想像現實世界中的系統 - 從城市和企業到學校和軍事。作者Sari Gilbert提出了一套核心原則和工具，利用遊戲思維和互動設計來建立動機、解釋困難概念、擴大受眾、加深承諾並增強人際關係。

《設計遊戲化系統》包括以下內容：
- 遊戲化系統設計、行為心理學、市場營銷、商業策略、學習理論和教學設計等主題
- 與這一新興領域的領導者和從業人員的訪談，解釋遊戲設計師的工作正在如何重新定義
- 設計旨在鼓勵對遊戲化系統進行整體思考的練習，並幫助您體驗和理解設計過程中所涉及的挑戰和細微差別
- 附帶網站（www.gamifiedsystems.com），提供額外的學習和實踐資料。