The Mobile Multimedia Business : Requirements and Solutions
暫譯: 行動多媒體商業：需求與解決方案

Bernd Eylert

The Mobile Multimedia Business : Requirements and Solutions

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Description:

As the wireless world opens up, this book explores the evolving role of multimedia and UMTS technology in the mobile communications sector. The author draws on his extensive experience in the field to provide an approach that will appeal to academia and industry alike, covering hot topics such as regulation and licensing, services and applications, markets, security, devices and terminals and charging schemes. Numerous examples from international sources are used to illustrate the current status of the technology around the globe, examining the implications of its evolution to 4G. 
  • Focuses on commercial considerations such as regulation, markets, security and charging issues
  • Provides wide-ranging content on the business issues that are attractive to a non-technical readership
  • Puts 3G and UMTS into context by showing its evolution to its present status as well as giving an outlook on the future of mobile communications
  • Includes state-of-the-art advice on 3G and UMTS architecture and deployment, illustrated with practical examples from around the world

This is essential reading for technicians and engineers recruited to develop the UMTS and WLAN networks; employees of operators and manufacturers in the industry, new recruits to regulators, and administrators wishing to gain a background understanding of the business of mobile multimedia.

 

Table of Contents:

Preface.

Foreword – Jean-Pierre Bienaimé.

Foreword – Tom Wheeler.

Acknowledgements.

1 Introduction.

1.1 The 3G Mobile Pathfinders: Existing Wireless Communication Systems.

1.2 The History of 3G.

2 Mobile Communications Markets.

2.1 Market Analysis.

2.2 The Market Studies of the UMTS Forum.

2.3 Calculations.

2.4 Expectations.

3 Services and Applications.

3.1 Introduction.

3.2 Description of Some Services and Applications.

3.3 Portals and their Business Models.

3.4 Service Providers’ Business Strategies.

3.5 Mobile Internet Protocol.

3.6 IP Multimedia Subsystem: Service Aspects.

3.7 Naming, Addressing and Other Identifiers.

4 Technology.

4.1 The ITU IMT-2000 Family Concept.

4.2 Technology Competitors.

4.3 Impact on Standardisation.

4.4 Terminals and Devices.

4.5 Names and Addresses Used in GPRS.

4.6 IMS.

4.7 WLAN/Wi-Fi.

5 Spectrum for UMTS.

5.1 Spectrum Availability.

5.2 WARC-92 Spectrum Sharing Scenarios.

5.3 More Spectrum Needed: Extension Bands for UMTS/IMT-2000 and WRC-2000 Results.

5.4 The Situation After WRC-2000.

5.5 Spectrum Beyond 3G and Preparation for WRC-07.

6 Regulation, Licensing and Global Terminal Usage.

6.1 Regulation.

6.2 Licensing.

6.3 Recommendations for Administrations.

6.4 Lessons Learned from the Licensing Process.

6.5 Global Terminal Circulation and Certification.

7 Mobile Communication and its Impact on Social Behaviour.

7.1 Executive Summary.

7.2 Theme 1: Social Connectivity.

7.3 Theme 2: Emotion and Mobiles.

7.4 Theme 3: Public and Private.

7.5 How GSM was Shaped by the Consumer.

8 3G and Beyond.

8.1 A Long-Term Business Issue.

8.2 The Research and Development Path.

8.3 Research Programmes.

8.4 Impact on New Spectrum and WRC-2007.

8.5 Implications for System Design.

References.

Abbreviations.

Index.

商品描述(中文翻譯)

描述：
隨著無線世界的開放，本書探討了多媒體和UMTS技術在行動通信領域中不斷演變的角色。作者利用他在該領域的豐富經驗，提供了一種對學術界和業界均具吸引力的方法，涵蓋了如法規與許可、服務與應用、市場、安全性、設備與終端以及收費方案等熱門主題。書中使用了來自國際來源的眾多例子，以說明全球技術的當前狀態，並檢視其演變至4G的影響。

- 專注於商業考量，如法規、市場、安全性和收費問題
- 提供廣泛的內容，涵蓋對非技術讀者有吸引力的商業議題
- 通過展示3G和UMTS的演變，將其置於當前狀態的背景中，並展望行動通信的未來
- 包含有關3G和UMTS架構及部署的最先進建議，並附有來自世界各地的實際例子

這是技術人員和工程師必讀的書籍，特別是那些被招募來開發UMTS和WLAN網絡的技術人員；行業內運營商和製造商的員工、新進的監管機構人員，以及希望獲得行動多媒體商業背景理解的管理者。

目錄：
前言。
序言 – Jean-Pierre Bienaimé。
序言 – Tom Wheeler。
致謝。
1 介紹。
1.1 3G行動先驅：現有的無線通信系統。
1.2 3G的歷史。
2 行動通信市場。
2.1 市場分析。
2.2 UMTS論壇的市場研究。
2.3 計算。
2.4 期望。
3 服務與應用。
3.1 介紹。
3.2 一些服務和應用的描述。
3.3 入口網站及其商業模式。
3.4 服務提供商的商業策略。
3.5 行動互聯網協議。
3.6 IP多媒體子系統：服務方面。
3.7 命名、地址及其他識別符。
4 技術。
4.1 ITU IMT-2000系列概念。
4.2 技術競爭者。
4.3 對標準化的影響。
4.4 終端和設備。
4.5 GPRS中使用的名稱和地址。
4.6 IMS。
4.7 WLAN/Wi-Fi。
5 UMTS的頻譜。
5.1 頻譜可用性。
5.2 WARC-92頻譜共享情境。
5.3 需要更多頻譜：UMTS/IMT-2000的擴展頻段和WRC-2000結果。
5.4 WRC-2000之後的情況。
5.5 超越3G的頻譜及WRC-07的準備。
6 法規、許可和全球終端使用。
6.1 法規。
6.2 許可。
6.3 對管理機構的建議。
6.4 從許可過程中學到的教訓。
6.5 全球終端流通和認證。
7 行動通信及其對社會行為的影響。
7.1 執行摘要。
7.2 主題1：社會連結性。
7.3 主題2：情感與行動電話。
7.4 主題3：公共與私人。
7.5 消費者如何塑造GSM。
8 3G及其後。
8.1 一個長期的商業議題。
8.2 研究與開發路徑。
8.3 研究計劃。
8.4 對新頻譜和WRC-2007的影響。
8.5 對系統設計的影響。
參考文獻。
縮寫。
索引。

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