The Mobile Multimedia Business : Requirements and Solutions

Description:

As the wireless world opens up, this book explores the evolving role of multimedia and UMTS technology in the mobile communications sector. The author draws on his extensive experience in the field to provide an approach that will appeal to academia and industry alike, covering hot topics such as regulation and licensing, services and applications, markets, security, devices and terminals and charging schemes. Numerous examples from international sources are used to illustrate the current status of the technology around the globe, examining the implications of its evolution to 4G. 

• Focuses on commercial considerations such as regulation, markets, security and charging issues
• Provides wide-ranging content on the business issues that are attractive to a non-technical readership
• Puts 3G and UMTS into context by showing its evolution to its present status as well as giving an outlook on the future of mobile communications
• Includes state-of-the-art advice on 3G and UMTS architecture and deployment, illustrated with practical examples from around the world

This is essential reading for technicians and engineers recruited to develop the UMTS and WLAN networks; employees of operators and manufacturers in the industry, new recruits to regulators, and administrators wishing to gain a background understanding of the business of mobile multimedia.

 

Table of Contents:

Preface.

Foreword – Jean-Pierre Bienaimé.

Foreword – Tom Wheeler.

Acknowledgements.

1 Introduction.

1.1 The 3G Mobile Pathfinders: Existing Wireless Communication Systems.

1.2 The History of 3G.

2 Mobile Communications Markets.

2.1 Market Analysis.

2.2 The Market Studies of the UMTS Forum.

2.3 Calculations.

2.4 Expectations.

3 Services and Applications.

3.1 Introduction.

3.2 Description of Some Services and Applications.

3.3 Portals and their Business Models.

3.4 Service Providers’ Business Strategies.

3.5 Mobile Internet Protocol.

3.6 IP Multimedia Subsystem: Service Aspects.

3.7 Naming, Addressing and Other Identifiers.

4 Technology.

4.1 The ITU IMT-2000 Family Concept.

4.2 Technology Competitors.

4.3 Impact on Standardisation.

4.4 Terminals and Devices.

4.5 Names and Addresses Used in GPRS.

4.6 IMS.

4.7 WLAN/Wi-Fi.

5 Spectrum for UMTS.

5.1 Spectrum Availability.

5.2 WARC-92 Spectrum Sharing Scenarios.

5.3 More Spectrum Needed: Extension Bands for UMTS/IMT-2000 and WRC-2000 Results.

5.4 The Situation After WRC-2000.

5.5 Spectrum Beyond 3G and Preparation for WRC-07.

6 Regulation, Licensing and Global Terminal Usage.

6.1 Regulation.

6.2 Licensing.

6.3 Recommendations for Administrations.

6.4 Lessons Learned from the Licensing Process.

6.5 Global Terminal Circulation and Certification.

7 Mobile Communication and its Impact on Social Behaviour.

7.1 Executive Summary.

7.2 Theme 1: Social Connectivity.

7.3 Theme 2: Emotion and Mobiles.

7.4 Theme 3: Public and Private.

7.5 How GSM was Shaped by the Consumer.

8 3G and Beyond.

8.1 A Long-Term Business Issue.

8.2 The Research and Development Path.

8.3 Research Programmes.

8.4 Impact on New Spectrum and WRC-2007.

8.5 Implications for System Design.

References.

Abbreviations.

Index.

描述：
隨著無線世界的開放，本書探討了多媒體和UMTS技術在移動通信領域中的不斷演變的角色。作者借鑒了自己在該領域的豐富經驗，提供了一種既適合學術界又適合行業界的方法，涵蓋了監管和許可、服務和應用、市場、安全、設備和終端以及計費方案等熱門話題。書中使用了來自國際來源的眾多例子，以說明該技術在全球範圍內的現狀，並探討其演變到4G的影響。

重點關注商業考慮因素，如監管、市場、安全和計費問題。
提供了廣泛的內容，適合非技術讀者的商業問題。
通過展示3G和UMTS的演變到目前的狀態以及對移動通信未來的展望，將3G和UMTS置於上下文中。
包括關於3G和UMTS架構和部署的最新建議，並以來自世界各地的實際例子加以說明。

這對於被招募開發UMTS和WLAN網絡的技術人員和工程師、業內運營商和製造商的員工、新招募的監管機構人員以及希望獲得移動多媒體業務背景理解的管理人員來說是必讀的。

目錄：
前言。
前言 - Jean-Pierre Bienaimé。
前言 - Tom Wheeler。
致謝。
1 簡介。
1.1 3G移動先驅者：現有無線通信系統。
1.2 3G的歷史。
2 移動通信市場。
2.1 市場分析。
2.2 UMTS論壇的市場研究。
2.3 計算。
2.4 期望。
3 服務和應用。
3.1 簡介。
3.2 一些服務和應用的描述。
3.3 門戶及其商業模式。
3.4 服務提供商的商業策略。
3.5 移動互聯網協議。
3.6 IP多媒體子系統：服務方面。
3.7 命名、定址和其他標識符。
4 技術。
4.1 國際電信聯盟```