The Strategic Management of Information Systems: Building a Digital Strategy
Joe Peppard, John Ward
- 出版商: Wiley
- 出版日期: 2016-03-28
- 售價: $3,510
- 貴賓價: 9.5 折 $3,335
- 語言: 英文
- 頁數: 504
- 裝訂: Paperback
- ISBN: 047003467X
- ISBN-13: 9780470034675
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相關分類:
管理與領導 Management-leadership
海外代購書籍(需單獨結帳)
商品描述
- A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy.
- Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management.
- Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT.
- Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.
