Podcasting Bible

Mitch Ratcliffe, Steve Mack

  • 出版商: Wiley
  • 出版日期: 2007-02-12
  • 售價: $1,310
  • 貴賓價: 9.5$1,245
  • 語言: 英文
  • 頁數: 570
  • 裝訂: Paperback
  • ISBN: 0470043520
  • ISBN-13: 9780470043523
  • 下單後立即進貨 (約1~3週)




A how-to reference for producing, distributing, and marketing successful revenue-generating podcasts

This resource shows how to produce original podcasts with professional audio quality and optimal bandwidth specifications, convert existing content to podcast-ready material, and fully exploit podcasting trends and technologies.

Mitch Ratcliffe (Lakewood, WA) is a veteran journalist and media executive. Steve Mack (Seattle, WA) is a principal at LUX Media (luxmedia.com) and author of The Streaming Media Bible (0-7645-3650-8).
Table of Contents


Part I: Podcasting: Where It Came From and Where It’s Going.

Chapter 1: Stars Being Born Every Day.

Chapter 2: Podcasting’s Meteoric Trajectory.

Chapter 3: Exploring the World of Podcasting.

Part II: Podcasting Production.

Chapter 4: Defining Your Podcast.

Chapter 5: Audio Production Tools.

Chapter 6: Basic Audio Production.

Chapter 7: Advanced Audio Production.

Chapter 8: Video Production Tools.

Chapter 9: Basic Video Production Techniques.

Chapter 10: Advanced Video Production Techniques.

Part III: Encoding.

Chapter 11: Encoding: An Overview.

Chapter 12: Encoding Tools.

Chapter 13: Basic Encoding Techniques.

Chapter 14: Advanced Encoding and Authoring Techniques.

Part IV: Distribution—Making Your Podcast Available to Your Audience.

Chapter 15: Distribution: An Overview.

Chapter 16: RSS (Really Simple Syndication).

Chapter 17: Finding a Home for Your Podcast.

Chapter 18: Distributing Your Media File.

Part V: The Business of Podcasting.

Chapter 19: The Basics of Podcasting Business.

Chapter 20: The Subscription Business.

Chapter 21: Making Advertising Work.

Chapter 22: Alternative Business Models.

Chapter 23: Rights and Responsibilities: Licensing Music and Managing Your Liabilities.

Chapter 24: Corporate and Institutional Podcasting.

Chapter 25: Promoting Your Podcast.

Part VI: Case Studies.

Chapter 26: Podcasting from Home: The Dawn and Drew Show.

Chapter 27: Channel 9: Humanizing the World’s Largest Software Company.

Chapter 28: A Museum’s Experience: The Ontario Science Centre.

Appendix A: Podcasting Resources.