Information Quality Applied: Best Practices for Improving Business Information, Processes and Systems (Hardcover)

Larry P. English

Information Quality Applied: Best Practices for Improving Business Information, Processes and Systems (Hardcover)

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商品描述

How to apply data quality management techniques to marketing, sales, and other specific business units

Author and information quality management expert Larry English returns with a sequel to his much-acclaimed book, Improving Data Warehouse and Business Information Quality. In this new book he takes a hands-on approach, showing how to apply the concepts outlined in the first book to specific business areas like marketing, sales, finance, and human resources.

The book presents real-world scenarios so you can see how to meld data quality concepts to specific business areas such as supply chain management, product and service development, customer care, and others. Step-by-step instruction, practical techniques, and helpful templates from the author help you immediately apply best practices and start modeling your own quality initiatives.

  • Maintaining the quality and accuracy of business data is crucial; database managers are in need of specific guidance for data quality management in all key business areas
  • Information Quality Applied offers IT, database, and business managers step-by-step instruction in setting up methodical and effective procedures
  • The book provides specifics if you have to manage data quality in marketing, sales, customer care, supply chain management, product and service management, human resources, or finance
  • The author includes templates that readers can put to immedate use for modeling their own quality initiatives
  • A Companion Web site provides templates, updates to the book, and links to related sites

商品描述(中文翻譯)

如何將資料品質管理技術應用於市場營銷、銷售和其他特定業務單位

作者和資訊品質管理專家Larry English回歸，推出他備受讚譽的書籍《改善資料倉儲和商業資訊品質》的續集。在這本新書中，他採取實踐的方式，展示如何將第一本書中概念應用於市場營銷、銷售、財務和人力資源等特定業務領域。

本書提供真實世界的情境，讓您看到如何將資料品質概念融入供應鏈管理、產品和服務開發、客戶關懷等特定業務領域。作者提供逐步指導、實用技巧和有用的範本，幫助您立即應用最佳實踐，開始建立自己的品質計劃。


  • 保持業務資料的品質和準確性至關重要；資料庫管理人員需要在所有關鍵業務領域中獲得具體的資料品質管理指導

  • 《應用資訊品質》提供IT、資料庫和業務經理逐步指導，建立有條理和有效的程序

  • 本書提供了具體的指南，如果您需要在市場營銷、銷售、客戶關懷、供應鏈管理、產品和服務管理、人力資源或財務方面管理資料品質

  • 作者提供了範本，讀者可以立即應用於建立自己的品質計劃

  • 附帶網站提供範本、書籍更新和相關網站連結

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