The Power of Mobility: How Your Business Can Compete and Win in the Next Technology Revolution

Russell McGuire

  • 出版商: Wiley
  • 出版日期: 2007-09-27
  • 售價: $1,059
  • 貴賓價: 9.5$1,006
  • 語言: 英文
  • 頁數: 256
  • 裝訂: Hardcover
  • ISBN: 0470171286
  • ISBN-13: 9780470171288

下單後立即進貨 (2~3週)

商品描述

Description

A practical guide to succeeding in the new Mobility Age

Illustrating how companies have integrated mobility into their products and services to change the rules of competition in their industries, The Power of Mobility provides realistic strategies to ensure every organization's place-and survival-in the Mobility Age. Comprehensive and insightful, this timely book gets companies looking forward, envisioning the Power of Mobility in their business, and most importantly, implementing the seven steps required to turn vision into reality.

Russell McGuire (Overland Park, KS) is a leading strategist and visionary in the telecom industry. As director of strategy for Sprint, he is responsible for developing the strategic vision and competitive strategies for the business-focused division of the $30B+ telecommunications giant.

Table of Contents

Foreword.

Preface.

Acknowledgements.

Part 1. The Mobility Age.

Chapter 1. Technology Sets the Stage.

Chapter 2. Redefining Communications.

Chapter 3. The Law of Mobility Signals Transformation.

Chapter 4. What Power?

Part 2. Seven Steps to the Power of Mobility.

Chapter 5. Introducing the Seven Steps.

Chapter 6. Digitize.

Chapter 7. Connect.

Chapter 8. Evaluate.

Chapter 9. Limit.

Chapter 10. Position.

Chapter 11. Protect.

Chapter 12. Learn.

Chapter 13. Go Capture the Power.

Index.