Differentiate or Die (Hardcover)
Trout, Jack, Rivkin, Steve
- 出版商: Wiley
- 出版日期: 2008-03-01
- 售價: $1,210
- 貴賓價: 9.5 折 $1,150
- 語言: 英文
- 頁數: 272
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 0470223391
- ISBN-13: 9780470223390
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相關分類:
行銷/網路行銷 Marketing
海外代購書籍(需單獨結帳)
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商品描述
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.
作者簡介
JACK TROUT is President of Trout & Partners Ltd. (www.troutandpartners.com), one of the nation's most prestigious marketing firms with offices in twenty-two countries. He is recognized as a top marketing guru and is the creator of the revolutionary concept of positioning. He is also the coauthor of the bestselling classic Positioning, among many other titles.
STEVE RIVKIN is founder of Rivkin & Associates LLC (www.rivkin.net), a marketing and communication consultancy. He is coauthor of five books on marketing and communication strategy and is a frequent speaker at seminars and conferences around the world.
