Sustainable Graphic Design: Tools, Systems and Strategies for Innovative Print Design (Paperback)

Graphic design is frequently thought of as a purely decorative effort. Yet these efforts can be responsible for shocking impacts on natural resources just to produce a barely-glanced-at catalog or mail piece. Sustainable Graphic Design: Tools, Systems, and Strategies for Innovative Print Design helps designers view graphic design as a holistic process. By exploring eco-conscious materials and production techniques, it shows designers how to create more effective and more sustainable designs.

Sustainable Graphic Design opens your eyes to the bigger picture of design seen from the viewpoints of the audience, the creative vendor, their suppliers, and society as a whole. Chapters are written by a wide range of sustainable design pioneers and practitioners—including graphic designers, creative managers, marketing consultants, environmentalists, researchers, and psychologists—giving you critical information on materials and processes. Case studies illustrate and tie concepts together.

Sustainability isn't a fad or a movement; it's a long-term paradigm shift. With this forward-looking toolkit, you'll be able to infuse your work with sustainability systems thinking, empowering you to play your role in achieving a future where design and sustainability are natural partners.

Contributors

Paul Andre
Paul J. Beckmann
Sharell Benson
Arlene Birt
Robert Callif
Don Carli
Jeremy Faludi
Terry Gips
Fred Haberman
Dan Halsey
Jessica Jones
Curt McNamara
John Moes
Jacquelyn Ottman
Holly Robbins
Pamela Smith
Dion Zuess
Biomimicry Guild
Carbonless Promise
Chlorine Free Products Association
Environmental Paper Network
Eureka Recycling
Great Printer Environmental Initiative
Package Design Magazine
Promotional Product Solutions
Sustainable Green Printing Partnership
Sustainable Packaging Coalition

「平面設計師的可持續設計指南」

平面設計常被視為純粹的裝飾性工作。然而，這些工作可能對自然資源造成驚人的影響，僅為了製作一本幾乎沒有被瀏覽的目錄或郵件。《可持續平面設計：創新印刷設計的工具、系統和策略》幫助設計師將平面設計視為一個整體過程。通過探索環保材料和生產技術，它向設計師展示如何創造更有效和更可持續的設計。

《可持續平面設計》從觀眾、創意供應商、供應商和整個社會的角度，讓你從更大的設計圖景中看到設計。各章節由一系列可持續設計的先驅和從業者撰寫，包括平面設計師、創意經理、市場顧問、環保主義者、研究人員和心理學家，為你提供有關材料和過程的重要信息。案例研究將概念具體化並將其聯繫在一起。

可持續性不是一時的潮流或運動，而是一個長期的範式轉變。憑藉這個前瞻性的工具包，你將能夠將可持續性系統思維融入你的工作中，使你在實現設計和可持續性成為自然伙伴的未來中發揮作用。

「貢獻者」

Paul Andre
Paul J. Beckmann
Sharell Benson
Arlene Birt
Robert Callif
Don Carli
Jeremy Faludi
Terry Gips
Fred Haberman
Dan Halsey
Jessica Jones
Curt McNamara
John Moes
Jacquelyn Ottman
Holly Robbins
Pamela Smith
Dion Zuess
Biomimicry Guild
Carbonless Promise
Chlorine Free Products Association
Environmental Paper Network
Eureka Recycling
Great Printer Environmental Initiative
Package Design Magazine
Promotional Product Solutions
Sustainable Green Printing Partnership
Sustainable Packaging Coalition