SugarCRM For Dummies

Karen S. Fredricks

SugarCRM For Dummies
  • 出版商: Hungry Minds
  • 出版日期: 2008-11-01
  • 售價: $1,400
  • 貴賓價: 9.5 折 $1,330
  • 語言: 英文
  • 頁數: 362
  • 裝訂: Paperback
  • ISBN: 047038462X
  • ISBN-13: 9780470384626

    • 海外代購書籍(需單獨結帳)

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商品描述

SugarCRM is an innovative customer relationship management software solution that enhances your company’s marketing effectiveness, drives sales performance, improves customer satisfaction, and provides executive insight into business performance. SugarCRM For Dummies will show you to take advantage of this free, open source CRM application to boost your sales and please your customers.

This guide helps you choose the flavor of Sugar you need, acquire and deploy it, set up accounts and contacts, and organize your day. You’ll first learn how to install SugarCRM, customize user preferences, create databases, and import contacts from other software. Next, you’ll discover how to extend SugarCRM’s capabilities to meet needs unique to your business. You’ll also find out how to:

  • Schedule appointments, link them to records and notes, and organize your sales opportunities
  • Build campaigns, track their success, and grow your contact list with Web-to-lead forms
  • Manage customer issues and forums to exterminate software bugs
  • Send e-newsletters and automate customer e-mail communication with templates
  • Take advantage of a complete recipe book for SugarCRM administrators
  • Improve sales performance with SugarCRM
  • Provide great service to your customers
  • Develop searchable libraries and FAQs
  • Create and share documents

SugarCRM For Dummies will get you quickly up to speed on this customer relationship management software so you can enhance your business.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

商品描述(中文翻譯)

SugarCRM是一個創新的客戶關係管理軟體解決方案，可以提升您公司的行銷效果，推動銷售業績，提高客戶滿意度，並提供執行層對業務績效的洞察。《SugarCRM For Dummies》將向您展示如何利用這個免費、開源的CRM應用程式來提升銷售業績並滿足客戶需求。

本指南將幫助您選擇所需的Sugar版本，獲取並部署它，設置帳戶和聯絡人，並組織您的日程。您將首先學習如何安裝SugarCRM，自定義使用者偏好，創建數據庫，並從其他軟體導入聯絡人。接下來，您將發現如何擴展SugarCRM的功能，以滿足您業務的獨特需求。您還將了解如何：

- 安排約會，將其與記錄和筆記關聯起來，並組織您的銷售機會
- 建立活動，追蹤其成功，並通過Web-to-lead表單擴大您的聯絡人列表
- 管理客戶問題和論壇，以消除軟體錯誤
- 發送電子報和使用模板自動化與客戶的電子郵件溝通
- 利用SugarCRM管理員的完整食譜
- 通過SugarCRM提升銷售業績
- 為您的客戶提供優質服務
- 建立可搜索的資料庫和常見問題解答
- 創建和共享文件

《SugarCRM For Dummies》將使您迅速掌握這款客戶關係管理軟體，以提升您的業務。

註：本電子書不包含CD-ROM/DVD和其他附加材料。

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