Business Models for Sustainable Telecoms Growth in Developing Economies

A little more than 3 billion people have access to basic mobile telephony, with 48% living close to or below the poverty line. These people, the so-called ‘mass market’, lack access to basic communications technology. An ongoing issue facing communications providers is how to facilitate and promote communications access to those who live in rural areas of developing economies.

The authors utilize their considerable ‘hands on’ experience of working in successful telecommunications companies in order to address the challenges of creating, facilitating and maintaining sustainable telecommunications growth in developing nations. With this focus in mind the authors present a snapshot of these countries through real life case studies.

Sustainable Telecoms Growth in Developing Economies:

• Presents innovative and sustainable business models to address telecommunications adoption in developing countries.
• Identifies the inherent drivers and barriers in the mass-market adoption of mobile services in developing economies.
• Discusses the impact and importance of telecoms in developing nations including customer needs and Internet-based services.
• Highlights the current state of communications in such markets.
• Includes real-world case studies and interviews with telecoms CEOs from all over the world.

 The author team provides decision makers, professionals, and application developers in IT, telecommunications and media with a thorough understanding of the current state and future evolution of sustainable telecommunications in developing countries. The book will also be of interest to advanced students in electrical engineering and telecommunications, analysts, and consultants with an interest in growing economies.

超過30億人擁有基本的行動電話通訊能力，其中48%的人生活在貧窮線附近或以下。這些人，也就是所謂的「大眾市場」，缺乏基本通訊技術的接觸。通訊服務提供商面臨的一個持續問題是如何促進和推廣發展中經濟體中農村地區的通訊接入。

作者們利用他們在成功的電信公司工作的豐富實踐經驗，以應對在發展中國家創建、促進和維護可持續的電信增長所面臨的挑戰。在這一焦點下，作者們通過真實案例研究呈現了這些國家的實況。

《發展中經濟體中的可持續電信增長》:
- 提出創新和可持續的商業模式，以應對發展中國家的電信採用問題。
- 確定發展中經濟體中大眾市場對移動服務採用的固有驅動因素和障礙。
- 討論電信在發展中國家中的影響和重要性，包括客戶需求和基於互聯網的服務。
- 強調這些市場通訊的現狀。
- 包括來自世界各地電信公司CEO的真實案例研究和訪談。

作者團隊為IT、電信和媒體領域的決策者、專業人士和應用開發人員提供了對發展中國家可持續電信現狀和未來發展的全面了解。這本書也對電氣工程和電信領域的高級學生、分析師和顧問以及對增長型經濟體感興趣的人具有吸引力。